Head of Marketing

We are looking for an experienced, trustworthy, and proactive Head of Marketing to join our industry leading, fast-paced team. Reporting directly to the Senior Management team, the purpose of this role is to; working with other departments, define, agree, and execute the strategy for the brand. You will be responsible for the development of the brand and the financial performance of the brand. The key responsibilities of this role are detailed below;

The role will initially come into our Route 1 Print sales brand to help set up and establish our CRM marketing strategy before moving into our latest acquisition, luxury print brand Kingsbury press to build a long term marketing and creative team.

Key responsibilities

• Marketing strategy

• Creative strategy

• Product strategy

• Pricing strategy

• Web development strategy

KPIs

• Active customers

• Average customer value

• Department Net Profit

• YoY Growth – Revenue & Profit

Marketing Strategy

Customer acquisition & retention is critical to the continued growth of the brand, this role is responsible for overseeing the marketing team. Pushing them to design successful campaigns to increase active customers and average customer value.

Day to day would involve

• Work with marketing team to define strategy and campaigns

• Producing data, reporting and actionable insight around Forward Profit, ROI and LTV

• Setting marketing budgets based on overall brand strategy

Overall objective

• To grow the number of active customers

• To grow average customer value

Product Strategy

The brand must develop and maintain a product strategy that helps to drive the brand forward looking at both existing product development and also new products.

Specific areas for consideration

§ current customer requirements

§ opportunities for customer acquisition

§ volume required to produce effectively

§ opportunity cost of production development time

§ impact of product across business

Day to day would involve

• Research around customer requirements / market opportunity / competitor analysis

• Liaising / scoping with department heads i.e. web, artwork, CS, production streams

• Producing forecasts for new products as well as existing product volume

• Project management for product launches across business

• Produce data and actionable insight around product performance

Overall objective

• To Increase the range of products available

• To grow average customer value

Pricing Strategy

The brand must develop and maintain an effective pricing strategy

Pricing strategy must take into account,

§ market competition,

§ acquisition strategy

§ existing product performance,

§ production capability,

§ overall brand position with regard to profit and loss.

Day to day would involve

• Working with pricing executive(s) to establish and maintain a process of reviewing and testing pricing – taking into account variables above.

• Defining new product pricing strategy

• Evaluate pricing at a customer lifetime level and developing actionable insights for strategy.

Overall objective

• To increase revenue

• To maintain healthy profitability

Web Development Strategy

Key Areas

§ Primarily determined by acquisition, product and CRM strategy

Day to day would involve

• Working with department heads to scope, appraise and set priority for projects

• Regular review of priority list to ensure development is in line with brand strategy

• Setting level of resource based on overall brand strategy

Overall objective

• To constantly develop the E-Commerce platform

• To ensure a positive ROI from development costs

Key Skills

• An excellent commercial understanding of profit & loss measures.

• An ability to make reasoned and measured commercial decisions

• A strong attention to detail

• A deep understanding of E-Commerce

• Excellent leadership & Management skills

• A strong desire to challenge, ensuring we always drive to get the most out of all brand activity

Benefits and Package

Salary is dependent upon experience

Hybrid approach to working - Its anticipated that this role will require 2/3 days a week in the office

Weekly pay, paid a week in hand

Wide range of internal and external training available

Enrolment into the company pension scheme

Free on-site parking

Comfy kitchen space with lunch making facilities and large screen TVs

The Company

Bluetree Group operates through three Brands; Bluetree Maskbox, Instantprint and Route 1 Print. We retail our products to all sectors of the from small businesses to the largest High Street names.

Our combined office, production and training facilities are located in Wath Upon Deane which is located close to Sheffield, Rotherham, Barnsley and Doncaster. Our state-of-the-art 165,000 square foot facility is just a 15-minute drive from either the M1 or A1M and boasts ample free on-site parking. We’re also located on a major bus route which is just a few minutes away from the train stations of Mexborough, Swinton and Wombwell.

Once you walk through our doors, you realise that people are central to all of our operations. It’s a place for curious and ambitious people at heart.