Email Marketing Executive Placement

Job content

Job Title:Email Marketing Executive Placement
Duration:12 Month Placement- 37.5 Hours per Week- Monday to Friday Between 09:00 & 18:00
Reporting To:Email Marketing Team Leader
Location:Stafford, Staffordshire (Up to 2 days working from home)
Salary:£19,305
Closing date:Please submit your application before by 18th February 2022

Are you looking for a placement opportunity with a difference? Do you want to work with some of the most recognised brands on the planet? Amazon, Ebay, Nike and ASOS to name just a few.

• We are looking for students who are ready to roll up their sleeves, get stuck in and play a big part in driving our business forward. To us, you’re not just this year’s placement student, you are TopCashBack’s next “Head of Marketing.”*

The Role
TopCashback is looking for an Email Marketing Executive placement to join our Head Office in Stafford.
Working within our Partnerships Team, you’ll become an all-star email marketer with an enthusiasm for optimising and building top-notch marketing communication programmes.
With real responsibility from the start, the Email Marketing Executive role will include producing email campaigns and working on the overall strategy of an extensive email marketing plan. Covering all categories, including fashion, travel, insurance and many more you will write copy on behalf of merchants that engages relevant members whilst ensuring that our cashback is the prominent deal being advertised so as to adhere to GDPR.
The overall marketing team is responsible for attracting and nurturing members to shop with our network of over 4,800 retail clients. This role specifically plays a pivotal role in supporting and optimising campaigns delivered to our members on behalf of our retail clients.
The position offers an excellent opportunity to learn quickly and be given responsibility for key tasks and functions as well as gaining valuable hands-on marketing experience.
Key Responsibilities:

• Work closely with the client Account Managers and Insights team to develop appropriate marketing strategies and plans
• Deliver member communication campaigns in support of client marketing plans
• Using Adobe Dreamweaver to construct email campaigns independently
• Ensure that all written content adheres to GDPR (General Data Protection Regulations)
• Prioritise and devote appropriate time to various campaign-related tasks in order to meet deadlines
• Segment lists based on behaviours like past email engagement and website interactions (site page visits, etc.)
• Proof-read campaigns for clarity, grammar and spelling; and offer suggestions for improvement
• Identify potential improvements to the website and systems, as well as ensuring all email campaigns follow industry trends and bringing forward new and creative ideas
• Analyse campaign results and track email metrics (delivery, open, click-through rates), report on and make recommendations for improvements

Required skills/attributes:

• Enthusiastic and professional manner
• Creativity/marketing flair
• An eye for detail
• Strong copy writing skills
• Proactive
• An inquisitive nature
• Results and fact driven
• Excellent communication/interpersonal skills
• Problem analysis and resolution
• Project and priority management
• Competent in the use of Word and Excel
• Diplomatic and professional manner
• Assertive but not proud attitude is essential
• Ability to self-motivate/self-manage
• Determination and commitment to succeed

Benefits

• 23 days Holiday including your Birthday off & 2 Duvet days (Plus loyalty holidays & ability to purchase extra holiday)
• Extensive training menu and e-learning library available to all employees
• Great working environment with relaxed dress code, Table Tennis Tables, Pool Table, Air hockey, breakout areas with games machines
• Growing Company with a global footprint and a family feel offering great career prospects

The Company
TopCashback is the World’s most generous cashback company. Having been established in the UK in 2005, we are now the UK market leaders in cashback and still growing rapidly. TopCashback has previously featured as one of the fastest growing private companies in the UK for 3 consecutive years by the Sunday Times Virgin Fast Track 100 and has been awarded Cashback Site of the year 2016, 2017, 2019 and 2020.
Our worldwide membership is in excess of 20 million and growing. TopCashback is an ethical company and lives by the motto “do as you would be done by”. We extend this way of operating to all of our members, merchants and partners as one of our core values.
At TopCashback, since we began, we have been committed to building a fair, diverse and inclusive company. We believe that diversity and nurturing a culture where we can all be our true selves at work, makes us stronger as a business. We celebrate differences and foster a fair and equal environment for us all to flourish in. After all, we spend most of our time together.
With fairness at heart, we‘re committed to being an equal opportunity employer regardless of race, ethnicity, gender, sexuality, religion, disability, nationality, age or similar. Whoever you are, whatever walk of life you are from, we’ll welcome you to our TopCashback family.

Job Type: Full-time