Individual Giving Product Marketing Manager, CANCER RESEARCH UK

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View: 113

Update day: 01-06-2024

Location: Stratford-upon-Avon West Midlands

Category: Marketing / PR

Industry: Nonprofit Organization Management Fund-Raising Civic & Social Organization

Position: Mid-Senior level

Job type: Full-time

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Job content

CANCER RESEARCH UK

Job Description

INDIVIDUAL GIVING PRODUCT MARKETING MANAGER

Salary: Circa £37,000 per annum + benefits

Contract length: 12 month FTC

Location: Stratford w/ high-flex

Closing date: Sunday 31st October 2021, 23:55

Are you a self-motivated and sharp minded individual with strong marketing management skills that can help us beat cancer?

Why we need you

We have an exciting opportunity to join us as an Individual Giving Product Marketing Manager. We need you to play a key role in supporting the Senior Manager to develop the regular giving product marketing strategy, plan and budget which aims to stabilise regular giving volumes and long-term income. Further to this, we need you to manage the delivery of the regular giving product marketing plan, meeting KPIs, to time and budget.

What will I be doing?

Make an impact every day by…
  • Supporting the IG Senior Product Marketing Manager to translate the Fundraising & Marketing operating plan and budget into a product marketing plan and budget for regular giving
  • Managing the planning, set-up, delivery and analysis of integrated multi-channel campaigns that meet and exceed specific product KPIs
  • Managing the content and creative production, ensuring campaign assets are fully aligned with Brand messaging and other communications themes
  • Working alongside the Senior Manager to motivate the Executives and matrix manage specialist Digital Marketing & Delivery teams to deliver activity across channels
  • Working with digital and data experts from across marketing and the wider organisation to improve communications
  • Managing the continuous testing and analysis of campaigns
  • Working with the Insight team and Senior Marketing Performance Manager to drive development of the marketing strategy and feed learnings into the planning process.
What skills are you looking for?

You’ll be able to bring to the role…
  • Significant experience translating marketing strategy into tactical delivery plans
  • Significant experience delivering multi-channel campaigns, from planning through to execution and analysis, that meet campaign KPIs
  • Strong understanding of end-to-end supporter journeys and the role of different channels in fully integrated campaigns
  • Relevant experience of marketing for regular giving, and strong understanding of Individual Giving products and audiences
  • Data-driven with a strong understanding of UX principles and relevant experience of interpreting results and recommending opportunities for optimisation
  • Relevant experience of building positive working relationships and influencing others at all levels.
What will I gain?

Without you we wouldn’t be able to achieve our aim of seeing 3 in 4 people survive cancer by 2034. So we want to reward you in as many ways as possible. Our benefits package includes discounts on anything from travel to technology, generous holiday allowance, gym membership and much more. You’ll also be able to access a wide range of learning and development opportunities. And ultimately you’ll know that you’ll be changing lives through your work.

If you’re as ambitious as we are, join our collective force and enjoy an excellent career, as we save lives and add years.
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Deadline: 16-07-2024

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