Head of Audience Research - Content (Jobshare)

We are recruiting a Head of Audience Research for Content, working on a jobshare basis (3 days a week/21 hours). This is a permanent role, based in London.

This is a position at the heart of the BBC creative and commissioning team and you will be working with the current Head of Research to optimise and develop the research discipline within the Audiences Content team.

As Head of Audience Research, you will ensure that decisions at all levels of seniority across commissioning and the portfolio are informed by relevant, accurate, creatively-enabling data and insight. Working with your jobshare partner, you will provide collaborative leadership, with success dependent on strong working partnerships, effective communication and the sharing of relevant data, insight and practical guidance across Audiences and the BBC.

In particular:

• You will be a leading voice of the audience in the Content division by providing high quality advice and audience insight to the most senior stakeholders across the Content portfolio–actively communicating insights generated by the audiences team in actionable and inspirational way.
• You will lead the wider team, ensuring that we use insights to drive impact for Content.
• You will be required to develop the team’s skills and insights to ensure maximum cross platform insight is being communicated to all stakeholders (and as part of this to develop an enhanced working relationship with data and planning teams)
• You will direct big, strategic pan-BBC research projects and will tell audience stories from multiple sources, bringing together insights from behavioural data, personal data, ad hoc studies and industry sources.

To be successful in this role you will need:

• In depth knowledge of market and audience research techniques gained through significant experience of market research and a sound understanding of both quantitative and qualitative research methodologies, with an ability to devise new ways of better exploiting research data will be required.
• A thorough understanding of BARB data is a necessity and it would be useful to have an understanding of wider data sources - including other video related data sources e.g Tubular Labs. You will have a thorough understanding of the broadcast, pay TV and subscription on demand industry.
• A proven record of developing & using audience/consumer insights and communicating them to senior stakeholders, creative and non-marketing literate communities, in a relevant, impactful and engaging way.
• Experience of managing stakeholder relationships at a senior level and a proven record of managing and developing senior researchers is essential for this role.
• A firm understanding of, and innovative approach to, cross platform research and audience behaviour across media. This person will be expected to work collaboratively across the BBC and will help to shape the future direction of the team and its priorities.
• Experience of running large, complex research projects independently and proactively, able to think proactively of ways to analyse and get the most out of our existing data sources. In addition, be able to draw together insights from multiple sources to tell a bigger audience story.
• Experience of handling both big strategic questions and small tactical queries. In addition to solid research skills, the post holder must have a proven track record in a Television or Video related industry.

It is critical for this role that the successful candidate is interested in the broad spectrum of BBC content and is happy to work collaborative through the matrix structure (within Audiences, with Marketing, across channels, genres and platforms).

We don’t focus simply on what we do – we also care how we do it. Our values and the way we behave are important to us. Please make sure you’ve read about our values and behaviours in the document attached below.

Diversity matters at the BBC. We have a working environment where we value and respect every individual’s unique contribution, enabling all of our employees to thrive and achieve their full potential.

We want to attract the broadest range of talented people to be part of the BBC – whether that’s to contribute to our programming or our wide range of non-production roles. The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

We are committed to equality of opportunity and welcome applications from individuals, regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We will consider flexible working requests for all roles, unless operational requirements prevent otherwise.

To find out more about Diversity and Inclusion at the BBC, please click here

Band: F
Contract type: Permanent Jobshare (3 days a week/ 21 hours)
Location: London-based role

We’re happy to discuss flexible working. Please indicate your choice under the flexible working question in the application. There is no obligation to raise this at the application stage but if you wish to do so, you are welcome to. Flexible working will be part of the discussion at offer stage.

• Excellent career progression– the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
• Unrivalled training and development opportunities – our in-house Academy hosts a wide range of internal and external courses and certification.
• Benefits- We offer a competitive salary package, a flexible 35-hour working week for work-life balance and 26 days (1 of which is a corporation day) with the option to buy an extra 5 days, a defined pension scheme and discounted dental, health care, gym and much more.

The situation regarding the coronavirus outbreak is developing quickly and the BBC is keen to continue to ensure the safety and wellbeing of people across the BBC, while continuing to protect our services. To reduce the risk access to BBC buildings is limited to those essential to our broadcast output. From Wednesday 18th March until further notice all assessments and interviews will be conducted remotely. For more information go to https://www.bbc.co.uk/careers/

Mae’r sefyllfa gyda’r coronafeirws yn datblygu’n gyflym, ac mae’r BBC yn awyddus i barhau i sicrhau diogelwch a lles pobl ar draws y BBC, gan barhau i warchod ein gwasanaethau hefyd. I leihau’r risg, dim ond y bobl sy’n hanfodol i’n hallbwn darlledu fydd yn cael mynediad i adeiladau’r BBC. O ddydd Mercher 18fed Mawrth ymlaen, bydd pob asesiad a chyfweliad yn cael ei gynnal o bell, nes rhoddir gwybod yn wahanol. I gael mwy o wybodaeth, ewch i https://www.bbc.co.uk/careers/