Web Officer (SEO)

☞ The University of Salford

View: 102

Update day: 07-05-2024

Location: Salford North West

Category: Marketing / PR Printing / Publishing

Industry: Higher Education

Position: Entry level

Job type: Full-time

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Job content

The University of Salford Web Team is growing.As part of the team, you’ll be playing an important role from the start, using your knowledge and experience to drive improvements. We’re looking for people with skills in SEO, Content Development and UX... but mostly we’re looking for people with a passion for building great websites that work for our users.In your role as Web SEO Officer, you will provide SEO and Technical SEO expertise to deliver optimum ranking results for the university website. There will also be a requirement to develop Conversion Rate Optimisation (CRO) guidance within the team and advise on best practice to achieve effective conversion.A key focus of the role will be to develop strategies to enhance our organic web performance and improve traffic, from both a quality and volume perspective. The primary focus of the role is to devise strategies to improve organic web traffic and establish a consistent approach to SEO that feeds into our broader digital marketing strategy.You will evaluate marketing content against search, branding and accessibility objectives, and ensure it is published in the correct manner and in line with SEO principles. You’ll work with colleagues within the Web Team and the broader Marketing department to develop and create SEO optimised content.You’ll manage our Tag Manager, Analytics and Search Console accounts ensuring they collect the right information and that this information is effectively shared with colleagues across the University.What’s in it for you? – the benefits
  • Competitive salary - and excellent pension scheme
  • Generous annual leave - plus the option to buy additional holiday days
  • Professional development - a comprehensive package of training and development opportunities to help you achieve your full potential
  • Our community – there’s a real sense of belonging here at Salford. We value diversity — in backgrounds and in experiences. Our difference makes us stronger, and together we share a passion for improving students’ lives
  • The perks! MySalford, our online employee portal, offers a wide range of lifestyle benefits and discounts
  • Wellbeing support –dedicated services and facilities to support your mental and physical health, ranging from an Employee Assistance Programme and counselling, to sports and fitness facilities, including discounted gym memberships
  • Sustainable Salford - We embed sustainability in all aspects of university life and have a commitment to becoming NetZero Carbon by 2038
  • Team Salford - By joining us, you can be part of our ambitious journey and help make a real difference to the people and communities we support
However you identify, whatever your journey has been to get here, come and join us at the University of Salford where we are all proud to belong!
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Deadline: 21-06-2024

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