Social Media Executive

Job content

Social Media Executive

Role Overview:

The purpose of this role is to maintain, improve and grow the social media channels. To produce weekly reports and monitor the success of ongoing social media marketing campaigns and activity. To ensure social media channels are kept up to date with content, respond to queries where necessary and develop an online community.

Key Duties/Responsibilities:

• To continually build and improve the social media channels and offering for channels across Facebook, Twitter, Instagram, Youtube and other channels.
• Ensure regular content is pushed out across social media channels.
• Build and retain a loyal customer following across all social media channels.
• Maintain and enhance online conversation through the creation of engaging content.
• Work with the Multi-Channel Lead, Customer Care team and Marketing team on developing integrated strategies that ensure social is always in the heart of what we do.
• Work with the buying/merchandising team on ensuring all relevant product is being promoted and showcased in the best way possible.
• Work with brands and third parties on promoting campaigns and competitions
• Carry out strategies and campaign ideas that will help improve follower numbers and interaction figures across all channels.
• Help to develop new channels and/or improvements to existing channels.
• Work with the SEO team to develop and build on blogger outreach program that aims to get relevant coverage on well-regarded and quality blogs, to help build brand awareness, traffic and SEO.
• Develop the use of a social monitoring tool to gain consumer insights, target influencers and report success.
• Report back on any campaigns and competitions to show the benefits and coverage obtained.
• Work with the marketing teams to ensure relevant/up to date content is being pushed out across all channels.
• Continually monitor relevant competitors and inspiration sources to report to the wider team.
• Develop a paid social media strategy which integrates with the wider team
• Continually monitor advances in social media and technology and share any interesting findings and points of interest to the wider team, to ensure the social channels are always capitalising and are at the forefront of new advances.

Skills/Experience/Knowledge needed:

• Strong attention to detail.
• Excellent verbal and written communication skills.
• The ability to work as part of a small team in a fast moving environment.
• A willingness to learn new skills.
• Experience dealing with customers.
• Prior blog writing or social media community management experience preferred but not essential.

To formally apply, please submit an application to Leanne Hopkinson (Multichannel Recruitment Executive) at Leanne.hopkinson@jdplc.com

Please note, due to the high volume of applications which are received, we are unable to respond to all applications. Therefore, should you receive no correspondence within two weeks’ of your initial application , your application will be unfortunately, unsuccessful on this occasion.