SEO Director

Starcom

View: 103

Update day: 07-05-2024

Location: London

Category: Human Resources

Industry: Advertising Public Relations

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Job content

Company Description


Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.


Job Description


As an Account Director you will be a confident leader, responsible for managing a team of specialists delivering multi-market campaigns for international clients. You will be expected to execute and drive forward strategies by building excellent client relationships, leveraging the expertise of your team and wider support.

You will be responsible for developing the overall approach for clients. Including packaging the full range of our services, building optimal operating models for which these services can be rolled out.

Key duties include:

  • Ensuring high levels of service are delivered from all team members working on accounts
  • Ensuring that all projects are delivered to a professional standard and in line with the agreed timings
  • Devising the optimal owned media strategy and owned media activation for clients based on their budgets, target audience and KPIs
  • Directing and overseeing analysis and audits using a combination of resources including but not limited to search, social, content, audience auditing tools
  • Leading a strategy and coordination team to deliver best-in-class campaigns for enterprise, multi-market clients
  • Reviewing and interrogating client briefs to ensure the optimal owned media strategy response is devised with an appropriate flighting schedule
  • Ensuring owned media activity integrates with client’s wider digital and offline media activity both across Publicis but also with other agencies partners our clients work with
  • Management of your team and the work they produce, including strategy, client services and coordination

The successful candidate will have:

  • A proven experience of working within a fast-paced agency environment working with enterprise-level clients.
  • A proven experience line-managing a team of SEO / Owned Media specialists, ideally within an SEO or owned media focused agency environment.
  • Experience of working with clients on strategies that span the entire path to purchase

Additional Information


Starcom is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.

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Deadline: 21-06-2024

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