Lead Analyst

Starcom is the Human Experience Company; we believe that our clients’ competitive advantage lies in understanding people better, and acting on that understanding faster than the competition.

The future lies in bringing together media, creativity and data to create powerful experiences that will drive faster growth. We are the flagship Publicis Media agency to do this through our Power of One client teams that span clients such as Stellantis, P&G, Samsung, P&O and Visa.

We work differently to most agencies and base many of our models on consultancy ways of working to build a more agile workforce in this hybrid world. We complement our account teams with Squads – small teams that work for a short period to solve a specific brief. We hold cross discipline Sprints to crack client briefs at speed. These processes are designed to fuel high performance and fast results through collaboration.

Even in this most challenging period, Starcom has had an exceptional 12 months. We have welcomed brilliant clients such as Stellantis, Ferrero, Axa, KP Snacks and E.ON into the fold. Our client satisfaction scores are among the highest in the market, significantly above agency norms. We place a huge focus on our team and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work in 2021.

Starcom operates in over 100 markets across the world. We have very close ties to our global HQ in Chicago who encourage learning and sharing best practice with our colleagues around the world. We are part of Publicis Groupe.

One Team Stellantis (OTS) is our integrated agency solution for the exFCA (Fiat, Chrysler, Alfa Romeo) and exPSA (Citroen, DS Automobiles, Opel, Peugeot, Vauxhall) brands within Stellantis, the world’s fourth largest car manufacturer.

The DDT (Digital, Data & Tech) Lead Analyst sits within the One Team Stellantis Acceleration Squad – a unique team that we have built for Stellantis, tasked with driving business intelligence, thought leadership, creativity, innovation and digital & data transformation across their business.

The Acceleration Squad features talent across Strategy, Insight, Digital, Data, Technology and Analytics, and operates horizontally across the group supporting all 8 brand teams as well as working directly with the Stellantis Customer Management Office (CMO).

Role Summary

The DDT Lead Analyst is responsible for driving analytical projects that will influence the media plan and performance across a portfolio of the Stellantis UK brands. The digital, data & tech (DDT) team sits as part of the Stellantis Acceleration Squad as well as the overall Starcom planning team and is a team of data-driven experts that help drive growth for our clients through the intelligent application of data and technology.

You will have three overarching responsibilities:

1.Growth for Clients: our goal is to create brilliant experiences that drive faster growth for Stellantis’s brands, and you will work with various teams within the broader Publicis Media organisation (Content, Sports, Data and Commerce Practices) to do so. Specific responsibilities are:

• Developing and owning measurement roadmaps
• Working with Solutions Architecture team and clients to design reporting outputs for Stellantis brands.
• Oversee measurement framework development across brands, ensuring KPIs are identified and tracked to measure the success of media campaigns
• Own measurement and analytics outputs for OneTeam Stellantis across digital channels
• Accountable for ensuring data is used effectively in all aspects of the client’s media business, and for driving innovative use cases of data across the team
• Work as a thought leader when it comes to new applications and uses of data for the client
• Partner with data scientist to apply advanced analytics techniques
• Identify opportunities to use new data offerings and media strategies to enhance media performance; partner with key vendors and internal stakeholders to identify opportunities for custom research, pilot/test new measurement platforms
• Deliver client-facing presentations covering such topics as multi-media reach, multi-touch attribution, the future of measurement and data modelling

2.Develop a Growth Team: You will have the chance to be a major contributor in shaping the culture of the teams that work in the agency. Specifically:

3.Drive Growth for Starcom:

• 
  Identify opportunities to use new data offerings and media strategies to enhance media performance
• Build long standing and transformative partnerships with senior stakeholders, media partners and is respected in the Media Industry network for constructive collaboration

Skills & Experience required

- Detail oriented and driven to deliver quality work, going above and beyond when needed to meet client deadlines

• Expertise in online and offline media with experience working directly with clients to deliver marketing transformation fuelled by data
• Experience working directly with clients to deliver marketing transformation fuelled by data
• Background in media performance reporting, optimizations
• Strong analytics skills, with the ability to glean insights from measurement infrastructure (GA web analytics, ad server data, etc.).
• In-depth experience analysing, interpreting and visualising data
• Expertise in data applications, offerings in the industry with the ability to leverage this knowledge to benefit the client
• Ability to work collaboratively with a team across departments while building a relationship with clients
• Consulting or strategy background
• Strong oral and written communication skill, strong presenter
• Experience developing and managing a team of analysts
• A true passion for making a difference internally and for our client’s business
• Highly organised and high attention to detail

In return, you will have the opportunity to learn

- How to transform client business growth through the application of consumer data and technology

• How the future of measurement and optimisation is driving marketing strategies
• Where to find the best sources of data based on a client brief and challenge
• How to expand your career into modern, advanced analytics applications outside of digital data
• What other marketers are doing in the space, learning from DDT peers who can share experiences from across the agency
• The benefits of being part of an integrated ‘Power of One’ team, with its own product and culture
• How to live and breathe bravery in every part of your role

A final word from the team:

“One Team Stellantis has been built with a single goal in mind – to drive transformational growth for Stellantis in the highly disrupted and fast changing world of automotive. This demands a new kind of media agency, and a team who are energised by the opportunity to challenge and redefine the marketing norms of this hugely exciting category”.

Richard Friar, Managing Director, Starcom