Midweight Copywriter

Editions Financial is an Edinburgh-based strategic content marketing agency with an impressive client roster of blue-chip clients across the global financial services sector.

Established in 1996, the agency has experienced a sustained period of growth and is now looking to expand its award-winning team with the appointment of a Copywriter.

(Editions Financial is part of Communisis, an OSG company)

We are looking for a proactive and resourceful writer - preferably with financial services experience (but not essential) - who knows their commas from their semi-colons. If you know how to evaluate a piece of work against a brief and can spot the deliberate typos in this ad, then we want to hear from you.

The role will play an important part in the growing Editions Financial Editorial team. Supporting the Director of Editorial Strategy, the Middleweight Writer will help ensure the smooth delivery of high-quality editorial content according to our clients’ requirements

Adept at writing short-, long- and micro-form content, they will write, review and evaluate editorial to a level that ensures client satisfaction is consistently high

The successful applicant will also be somebody who is capable of being a champion of excellent editorial. Approachable and amiable, they will be able to explain editorial concepts clearly and succinctly.

Producing editorial content and ‘copy’

• Work with the agency team (account team and studio) to establish clients’ core message and target audiences
• Interpret a copy brief – either submitted directly from the client, or via the account team
• Undertake all preparatory work required prior to interviewing clients or client customers or contacts. This may require research and the preparation of interview questions
• Where necessary, approve all preparatory work with the client (e.g. where questions need to be approved prior to interview)
• Conduct professional and time-efficient interviews with contributors
• Write articles from desk-based research and third-party reports
• Write copy to the Editions Financial high standard. Assets will include blogs, features, scripts, edit logs, ecomms and social posts
• Proofread copy drafts and submit to client according to approval protocols
• Handle all contributor and client amendments and file articles according to the agency workflow systems

Copy commissioning and supplier management

• Support the Editorial Director of Strategy in identifying suppliers, screening them for suitability and negotiating writing fees and terms
• Help brief agency and external writers on project requirements and ensuring management of projects allocated to them. Ensure all appropriate (non-disclosure agreements) NDAs are completed
• Sub-edit third party submissions in line with a client’s tone-of-voice and established style requirements. Prepare documents into Editions standard templates before issuing to the client

Review and evaluation

• Support the Editorial Director of Strategy by evaluating agency work before delivery to clients
• Lead workshops on brief creation and work closely with teams to ensure that works comes to review client-ready
• Be accountable for ensuring that all content is truthful and complies with all codes of advertising and applicable regulations

Client presentations and pitches

• Contribute to the development of creative proposals for client and prospect presentations and pitches
• Attend and present ideas to clients or prospects, as required

Production

• Liaise with the account team and studio, as required, in order to ensure the best creative outcome of a project
• Provide sub-editing support during the design process, as required

Budget and schedule management

• Ensure all content projects are delivered on brief, on time and on budget, using well-defined and clear internal/external briefing, scheduling and ongoing communications
• Provide weekly status reporting within account team (WiP) and, externally, for the client, as required
• Resolve any problems with methods, costs or timings to the agency and the client’s satisfaction

Leading by example

• Run workshops/clinics on editorial elements such as tone-of-voice, structure, and guidelines

Skills and experience

• A number of years copywriting experience
• Experience in, or with, a content marketing agency
• Appreciation for content marketing principles, techniques and effectiveness and ability to produce and productively critique editorial content
• High standards of written and spoken English and polished presentation skills
• Ability to proofread effectively – high level of skill in English, including spelling, grammar and punctuation
• Computer skills: word processing, spreadsheet, presentation. Ability to adapt to in-house project management systems

Personal Qualities

• Highly creative and imaginative
• Excellent communication and interpersonal skills
• Approachable and eager to help
• Ability to co-ordinate a variety of writing projects across multiple clients or client contacts
• An accurate and systematic approach to work with an eye for detail
• Ability to work under pressure
• Team player – comfortable in a creative agency environment
• The ability to present a professional image of the agency