Marketing Senior Coordinator Content & Communication

☞ Boston Consulting Group

View: 107

Update day: 07-05-2024

Location: London

Category: Consulting / Customer Service

Industry: Management Consulting

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Job content

13566BR
Marketing

WHAT YOU’LL DO

As an integral part of the BCG Platinion business service team, part of the Boston Consulting Group, you will make a significant contribution to the success of our company.
Support us as a Marketing Senior Coordinator with a focus on content & communication in WESA, supporting the positioning of our brand and offering, as an attractive employer across Europe and in communicating our digital service portfolio.

YOU WILL

  • Work closely with our priority industry leads to develop and deliver an effective content strategy, aligned to our brand strategy which will position PLA as a leading voice externally in digital & technology
  • Seek out existing PLA content that is interesting and beneficial to our audiences and lead the planning, creation/editing and delivery of that content across all of our channels
  • Identify gaps and create/commission inspiriting and engaging content, ensuring it is written to a high standard and incorporates input from key stakeholders across the wider organisation. Ensuring all content produced is on-brand, consistent in terms of style, quality and tone of voice, and optimized for search and user experience for all channels of content including online, social media, email, mobile, video and print.
  • Supervise (internal/external) writers, editors, and content creators; be an arbiter of best practices in grammar, messaging, writing, and style
  • Conduct ongoing usability tests to gauge content effectiveness. Gather data and handle analytics and make recommendations based on those results. Working with owners of content to revise and measure against marketing goals.
  • Develop standards, systems and best practice for content creation, distribution, maintenance, content retrieval and content repurposing.
  • Work with Industry leads to leverage market data to develop content themes/topics and execute a plan to develop assets that will engage our audiences.
  • Establish workflow for requesting, creating, editing and publishing content

YOU’RE GOOD AT

  • You will have the combination of a marketing and publishing mindset, with the most important aspect being to think ‘customer first’. In essence you will be a corporate storyteller. Specific skills required include
o Proven editorial skills. Outstanding command of the English language
o Training in how to tell a story using words, images or audio and an understanding of how to create content that draws an audience.
o Skilled at both long-form content creation and real-time content creation and distribution strategies and tactics
o Clear articulation of the business goal behind the creation of a piece (or series) of content
o Project management skills to manage editorial schedules and deadlines within corporate and on-going programme campaigns
o Excellent negotiator and mediator
o Great people skills
o Fluency in web analytics tools, social media marketing applications and leading social media monitoring platforms
o A willingness to embrace change and to adapt strategies as required
o Great powers of persuasion and presentation (PowerPoint & Miro)
o And most importantly: you enjoy familiarizing yourself with a wide variety of topics and helping to shape diverse projects

YOU BRING (EXPERIENCE & QUALIFICATIONS)

  • Bachelor’s degree in English, Journalism or related communications field or relevant experience
  • 5+ years of experience, preferably from a tech and agency environment
  • International experience (desirable not essential)
  • Extensive experience in multichannel content creation
  • Experience with creating compelling messages for different target demographics
  • Experience networking & forming relationships in a global firm

YOU’LL WORK WITH

BCG’s marketing team drives the firm’s reputation as a thought leader. We work to strengthen and protect BCG’s brand, advance our business agenda, and partner with management to engage with our key audiences through tools such as global thought-leadership publications, public relations, alumni outreach, recruitment marketing, and social media.

CITY

London

COUNTRY

United Kingdom

YOUR EMPLOYEE TYPE IS

Regular

YOUR JOB TYPE IS

Full time

WHO WE ARE

BCG pioneered strategy consulting more than 50 years ago, and we continue to innovate and redefine the industry. We offer multiple career paths for the world’s best talent to have a real impact on business and society. As part of our team, you will benefit from the breadth and diversity of what we are doing today and where we are headed next. We count on your authenticity, exceptional work, and strong integrity. In return we are committed to supporting you in discovering the most fulfilling career journey possible—and unlocking your potential to advance the world.BCG Platinion launched in Germany in 2000 to add deep technical expertise to the Boston Consulting Group’s existing capabilities. Today, our presence spans across the globe, with offices in Asia, Europe, and South and North America. We support our clients’ total digital transformation through digital and technology, design, cybersecurity, and risk management & financial engineering capabilities. And together with BCG, BCG Platinion’s interdisciplinary team of technical experts enable customized technical solutions and accelerate delivery value through new business platforms, application consolidations, and major system.

EQUAL OPPORTUNITY

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, protected veteran status, or any other characteristic protected under federal, state or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.
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Deadline: 21-06-2024

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