Marketing Operations Manager

Job description

Marketing Operations Manager
£40,000 - £45,000
Faringdon, West Oxfordshire - Flexible hybrid working being offered

A fast paced, leading technology organisation based in West Oxfordshire

Due to an increase in activity, my client is actively looking for a Marketing Operations Manager to join their growing team. This role is responsible for developing, managing and executing operational processes and tasks in support of lead generation programs. The individual will also have tactical responsibilities for various marketing projects and will need to have experience managing cross function stakeholders.

Responsibilities

• Execute and streamline marketing workflows through automation, marketing operations management analysis and ROI reporting
• Build a marketing dashboard and report on marketing operational metrics relating to data in various databases
• Develop key processes to the support implementation of programs
• Provide management view into process changes/automation resulting in increased measurable results
• Align internal operations management with stakeholders in IT, Marketing and Finance
• Streamline processes and integrate multiple systems to increase operational efficiencies and visibility
• Build processes to increase leads flow
• Assist in justifying department spend through formal business planning processes
• Annual customer segmentation analysis with focusing on identifying net new business
• Oversee the process of email campaign build and results
• Oversee the process of list pulls for outbound email campaigns, focusing on improving the data set for campaigns
• Prioritise and identify software updates
• Manage the marketing analytics classifications process to ensure marketing efforts are properly being reported as a driving source

Personal Profile

• Experience working in a fast paced Marketing Operations Management position
• Pardot and Salesforce experience (or aligned marketing automation tools - Marketo, Eloqua, etc.)
• Previous work history within tech/ SaaS / Cloud organisations - desirable
• High business and marketing acumen to exploit best marketing practice, yielding results
• Proven to manage multiple disciplines and stakeholder relationships
• Highly analytical and the ability to develop ROI metrics/ dashboard
• Proven experience working with databases, marketing automation and workflow systems
• Ability to innovate and systematically improve processes
• Able to proactively streamline and automate workflow process and use analytics to measure program success
• Excellent presentation, communication and written skills

If you are looking to join a growing organisation and really love customer segmentation, insight, data and analysis, please get in touch!

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