Marketing Officer - 16 - 19 & Higher Education

☞ Weston College

View: 103

Update day: 07-05-2024

Location: Weston-super-Mare South West

Category: Education / Training

Industry: Education Administration Programs

Position: Entry level

Job type: Full-time

Salary: £22,583 - £25,423

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Job content

JOB PURPOSE

Working in conjunction with a Marketing Co-ordinator, the Marketing Officer will help to implement the Weston College Group marketing plans for all funding streams with specific focus on 16-19 & HE to gain maximum market exposure and positive impact.

TASKS, DUTIES, AND RESPONSIBILITIES

As post-holder, you will be responsible to the Marketing Co-ordinator and ultimately to the Director of Marketing and Communications, for the following:

  • Working with the Marketing and Communications Team to deliver the Weston College Group marketing strategy across all funding streams to gain maximum market exposure and positive impact.
  • Write high quality appropriate copy for each of the target audiences and ensure a high level of proof reading and accuracy in all work undertaken.
  • Ensure effective and robust methods are used to determine the impact on activity undertaken in order to inform future marketing approaches/directions.
  • Ensure all opportunities are taken to maximise the capture of personal data (paying attention to GDPR and ISO 27000) for the target audience and their influencers for future relevant communications. Then use the data to follow-up, communicate and track, as appropriate, to help inform the impact of activity.
  • Engage with key target markets/influencers/stakeholders to inform the marketing approach.
  • Mentor and support the Marketing Apprentice.
  • Working with the guidance of the Digital Marketing Manager ensure your focus areas on websites are up to date, content rich, driving traffic that ultimately generates student applications or business enquiries.
  • Assist the planning and delivery of lively and relevant social media content and engagement campaigns in line with recruitment goals and college objectives.
  • Support the implementation of the marketing activity for the 16-19 Marketing Plan and Adult Marketing Plan to ensure that activities are delivered to time, with impact and within budget.
  • Supporting events with an employer market ensuring communication/messaging and display material is impactful and on brand.
  • Assist in publication projects to provide support in gathering of content and proof reading to guarantee high quality, accurate and engaging print materials.

Found the perfect role for you? Click the ‘apply’ button and submit your application to join the Weston College team today!

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Deadline: 21-06-2024

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