Head of Global Brand Strategy & Activation

Job content

Salary: Competitive

Hours: Full Time

Location: Hybrid remote working with 2 days per week in our VHQ Crawley, West Sussex, and 1-2 days in London with our agency partners - speak to us about what flexibility looks like for you.

Contract: Permanent

Closing Date: Sunday 3rd July 2022

Many of our people at Virgin work flexibly and in many different ways, including part-time, different core hours or remote working. Please talk to us at your application or interview stage about the flexibility you need. We can’t promise to give you exactly what you want, but we are happy to explore what’s possible for the role.

In a nutshell

At Virgin Atlantic, we believe that everyone can take on the world, and it’s our vision to become the most loved travel company. As we look ahead to 2023 and beyond, we will reimagine the world and lead the way with fresh ideas. We will harness our entrepreneurial and innovative spirit to see the world differently, bringing new ideas to travel to remain a proud voice for positive change - be it on issues of sustainability, diversity equity or inclusion. So, if you’re ready to take your career to new heights, read on.

We are on an exciting journey, having just launched our new campaign, our brand strategy team is busy planning 2023 and beyond! We’re seeking an exceptional leader to continue to lead our global brand strategy and drive forward our multi-year roadmap to deliver results.

Take a peek at our exciting new campaign: https://youtu.be/a1eOmsEG01k

Day to Day

Some of your key responsibilities as our Head of Global Brand Strategy & Activation will be:

• To lead and inspire the Global brand strategy and activation team to develop an internationally relevant strategy, multi-year roadmap and annual plan for Virgin Atlantic in all markets, but with particular focus on the UK & USA markets.
• To lead the development of integrated plans across paid, owned & earned touchpoints, partnering effectively with VP Comms and VP CX to generate plans which deliver our brand, customer and commercial goals.
• To lead the brand and customer insights team to generate insights which can be leveraged across the organisation to drive both short-term optimisation as well as long-term initiatives which create sustained value for Virgin Atlantic.
• To own and drive the development of the brand strategy, brand campaigns, strategic brand partnerships, together with defining and deploying investment priorities to deliver industry-leading ROMI.

About you

Are you passionate about leading a team through transformation?

Do you have a strong brand background working across multiple markets with extensive experience across the full marketing mix? Is insight at the heart of your work? Have you got a track record in delivering ideas to grow brands?

You may come from a Head of Brand or Marketing Director role. In addition to the above, we’re looking for our successful Head of Global Brand Strategy & Activation to demonstrate the following:

• Significant experience in brand-led environments, including leading large scale, high value brands, with complex routes to market.
• Significant marketing experience in the UK market, broader global experience is an advantage.
• Strategic thinker with strong track record in brand transformation (ie brand turnaround, innovation to market, brand repositioning, architecture), and with accountability for the full marketing mix
• Analytical and insight-led; adept at using multiple data sources to set direction, generate actionable insight and unlock cohesive brand and business strategies.
• Excellent communicator, able to inspire and lead cross functional teams, galvanising efforts at all levels of the organisation.
• Significant experience operating at senior leadership level with strong influencing skills; easily able to develop simple and compelling narratives to engage and influence
• Strong track record in leading teams; talent progression, effective coaching, performance management, recruitment and succession planning.
• Highly adaptable and resilient; able to flex to changing market conditions, and organisational priorities; adjusting strategies, plans and budgets accordingly.

If this sounds like you, and you would like to be on this exciting journey with us, we would love to hear from you!

Be Yourself - Our Differences make us stronger

Our customers come from all walks of life and so do our colleagues. That’s why we’re proud to be an equal opportunity employer, and actively encourage applications from all backgrounds. At Virgin Atlantic we believe everyone can take on the world - no matter your age, gender, ethnicity, sexual orientation, disabilities, religion or beliefs. We champion difference, and everything that makes our colleagues unique, by upholding an inclusive environment in which we can all thrive. So that everyone at Virgin Atlantic can be themselves and truly belong.

To make your journey with us accessible, and individual to you, we encourage you to let us know if you’d like a little extra help with your application, or if you have any individual requirements at any stage along your recruitment journey. We are here to support you, so please get in touch with our team, (Recruitment@fly.virgin.com) feeling confident that we’ve got your individual considerations covered.