European Union Fundraising Manager

The Donkey Sanctuary is an international animal welfare organisation, offering care and protection to donkeys worldwide. Our vision is a world where every donkey has a good quality of life, and our mission is to improve the lives of donkeys every day. We will achieve this by transforming the lives of donkeys in need worldwide by fostering greater understanding, collaboration and support, and by promoting lasting, mutually life-enhancing relationships.

These are exciting times for the charity and we have an excellent opportunity for a proactive and professional individual with outstanding interpersonal, communication and organisational skills to join or busy Individual Giving Team. As European Union Fundraising Manager, you will provide leadership to the European team members, initially integrating existing fundraising activity from the Italy, Spain, Cyprus and Ireland subsidiaries into the wider team. You will establish a roadmap and campaign delivery for the activity strategically selected for growth, establishing a best practice approach for taking GB campaigns and overlaying them to an EU audience. You will also be the daily contact for the Netherlands direct marketing.

About you:

• Demonstrable experience of managing, growing, and delivering multi-channel and multi-product acquisition and acquisition development programmes.
• Significant fundraising experience covering several of the following areas: raffles, lottery, sponsorship, regular giving, reactivation, consent management, gift aid and cash giving (appeals), DRTV (Direct Response TV), digital, telephone and onsite fundraising, DM marketing, sponsorship programmes.
• Experience of delivering complex donor-centric supporter journeys and campaign performance management.
• A successful track record of leading, motivating, and inspiring marketing teams.
• Advanced and contemporary digital or direct marketing knowledge.
• Experience of managing and reforecasting budgets, and of conducting effective direct marketing analysis to support and enhance the performance of channels, products, and specific appeals.
• Able to multi-task and maintain a high degree of accuracy and attention to detail whilst working with several conflicting demands and timescales.

About the role:

Your principal duties and responsibilities will include –

• Delivering, evaluating, and improving acquisition activity and integrated donor journeys on channels such as online, post and social for EU donors.
• Assisting with the delivery of a content strategy for Ireland in collaboration with the Digital Team.
• Integrating the work of our in-country teams into the Individual Giving Team, taking existing successful acquisition and supporter development campaigns and tailoring them for an EU audience.
• Proactively identifying and delivering new fundraising and income growth opportunities, whilst being agile to changing market conditions and trends.
• Leading a test and learn strategy for supporter journeys and segmentations based on audience insights.
• Leading, training, coaching, and mentoring the European Union Fundraising Team, upskilling their knowledge and experience within key areas of delivery.
• Working closely and in partnership with The Donkey Sanctuary’s external agencies and suppliers to maximise opportunities for product development, innovation, integrated working, and cost-effectiveness.

What we offer in return:

Based at The Donkey Sanctuary Sidmouth, The Donkey Sanctuary Ireland, or at one of our European offices, this is a full-time, 2-year fixed term contract starting as soon as possible, working 35 hours per week, 08.30-16.30, Monday-Friday.

We are happy to accept applications from those based in The United Kingdom, The Republic of Ireland and those based at, or with access to, our offices in Europe.

The working pattern for this role will combine onsite and home working under our guiding principles for such roles, with onsite attendance currently anticipated to be 1 day per month.

Please note:

Renumeration currency and benefits will be as appropriate for the country of residence of the post-holder.

Closing date for completed applications: Sunday 14thJanuary 2024.

Interviews will be held via Microsoft Teams during the week of Monday 29thJanuary 2024.

The Donkey Sanctuary is committed to safeguarding and promoting the welfare of vulnerable people (children and adults), and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post.

Please note: The Guaranteed interview scheme is only applicable to candidates who consider themselves to have a disability applying for roles based within the United Kingdom.