Digital Marketing and Operations Manager

View: 104

Update day: 25-05-2024

Location: Edinburgh Scotland

Category: Marketing / PR

Industry:

Job type: Temporary contract

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Job content

My clients mission is to make cyber resilience a consistent reality for every organisation.

As follows.

Building out and maturing our marketing automation capabilities
Implementing and integrating an effective marketing technology stack that allows my client to run compelling, targeted and relevant campaigns to their target audiences
Working closely with the Director or Marketing Strategy & Operations, developing a robust process for building, running, managing, and reporting on digital campaigns - this will include working across a number of platforms such as Salesforce.com, Marketo, Google Analytics, Social Media management tools etc.
Manage the building and execution of day-to-day marketing and communications projects/campaigns for external and internal audiences including paid & organic social, webinars, email, advertising, and content syndication programmes
Working in conjunction with sales ops and sales to lead management process and reporting on lead generation, this will include working closely with inside sales.
Regularly communicate campaign performance results and provide insights to fine-tune and optimise campaign and program performance. Contribute to a quarterly reporting rhythm
Support the marketing function on a range of marketing communications activities including internal and external events as well as internal and external communication projects

As follows.

Proven marketing and communications experience, working with a wide variety of stakeholders to develop and deliver marketing and communication programs
Relevant Tech B2B marketing experience engaging with CISO / C-suite persona, ideally in the cyber security space
Excellent knowledge of and experience leveraging Marketo (or similar) and Salesforce.com
Experience of delivering impactful campaigns in a digital environment including paid & organic social, display advertising, content syndication, SEO, email & webinar programmes etc.

Competitive

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