Demand Generation Associate

Job content

Role/Responsibilities

The Demand Generation Associate is responsible for contributing to the smooth running of all Salesforce related topics that arise with the execution of our field marketing activities. You will be responsible for the global CRM lead administration and allocation, creating data from events and other marketing activities available in Salesforce for timely sales follow up and for the use in demand generation campaigns. You will also be a contributor and initiator for data projects.

Responsibilities Include

• Processing requests: we receive a high volume of proactive requests through marketing channels such as our website and events; the requests must be enriched and assigned to the right sales colleague in a timely manner

• Enriching data sets: due to increasing marketing activities we generate a lot of marketing data that is leveraged to market to the correct individuals and improve the success of our future campaigns. With support you will manage data sets from:
• Events: delegate lists and the entry of business cards
• Webinar registrations
• Content downloads
• Other marketing related lists and sources
• With oversight you will provide support for data projects including; data cleaning, data enrichment and optimizing the data fields that marketing owns. You will collaborate closely with our global Data Operation Team and colleagues from the operational demand generation team.
• The Demand Generation Associate will help us to ensure the successful delivery and maximum impact of the data we generate with our marketing activities.
  

Qualifications

• At least one year experience with CRM data administration is required, Salesforce experience is a plus.
• Ability to think critically and possess analytical skills plus strong written and verbal communication skills.
• Bachelor’s degree (or equivalent) required
• Ability to interact with diverse stakeholders is required.
• Proficiency with Microsoft Office (Word, Excel and Powerpoint).
  

LOB/Cost Center

Central Product Group

In the Central Product Group, we foster a collaborative approach to strategy and marketing to serve our customers. Our culture and approach is anchored in iterative and innovative learning and delivery, that puts the customer at the center of everything we do. We’re here to identify new market opportunities, create a company-wide marketing strategy, and drive best practice, consistency and a coordinated approach to product strategy. Our team is made up of dedicated individuals such as marketing and business development experts, product owners and business founders, brand strategists and event professionals. We work hard to build a culture of innovation that encourages experimentation and an open mindset to problem solving.

Job Req ID

21839BR

Entity

Moody’s Analytics (MA)

Line of Business

Central Product Group OU (CPG OU)

Regular/Temporary

Regular

City

Bratislava, Edinburgh, Frankfurt, London, Prague

Job Category

Sales & Marketing

Job Sub Category

Marketing

Experience Level

Experienced Hire

Working at Moody’s

Moody’s (NYSE: MCO) is a global integrated risk assessment firm that empowers organizations to make better decisions. Our data, analytical solutions and insights help decision-makers identify opportunities and manage the risks of doing business with others. We believe that greater transparency, more informed decisions, and fair access to information open the door to shared progress. With over 11,000 employees in more than 40 countries, Moody’s combines international presence with local expertise and over a century of experience in financial markets. Learn more at moodys.com .

Entity

Moody’s Analytics provides financial intelligence and analytical tools supporting our clients’ growth, efficiency and risk management objectives. The combination of our unparalleled expertise in risk, expansive information resources, and innovative application of technology, helps today’s business leaders confidently navigate an evolving marketplace.

EEO Policy

Moody’s is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status, sexual orientation, gender expression, gender identity or any other characteristic protected by law.

Securities Trading Policy (STP)

Candidates for Moody’s Corporation may be asked to disclose securities holdings pursuant to Moody’s Policy for Securities Trading and the requirements of the position. Employment is contingent upon compliance with the Policy, including remediation of positions in those holdings as necessary.