Content Manager - UK&I BMC - 12 Month FTC - UK Wide

Job content

Content Creator

Level 3 Assistant Director, reports to Senior Marketing Manager

The opportunity

Our vision is to become the most trusted and distinctive professional services organization and to double the size of our business by 2025. As part of the Marketing and Activation team, you will be at the epicentre of where BMC plans turn into action and the rubber hits the road. You will be fundamental to ensuring we deliver our intended outcomes and to interface daily with both internal stakeholders and our agencies and partners.

The role requires someone who has a natural ability to translate business issues and topics into creative and compelling content that will contribute to our brand distinctiveness ambitions. You will have the understanding needed to cut through and distil information to create content that hits the mark with our audiences, drawing their attention and engaging them so that they’re left wanting more.

The writer will support the marketing team to create relevant and engaging content across projects, campaigns and programmes, including digital and print copy. They will be pivotal to helping engage and attract clients and targets through optimised content that resonates with the audience and results in a clear call to action.

Your Key Responsibilities

• Working with multiple stakeholders across the marketing team you will be a lead adviser internally for content creation and writing as part of wider projects, campaigns and programmes.
• Work with multiple campaign teams, providing guidance, advice and direction on content strategy to build strong engagement and deliver clear ROI.
• Support the team by writing and editing a variety of copy and content from web copy through to thought leadership and case studies.
• Have a clear understanding of how our content/content strategy fits into the bigger picture BMC objectives across buyer journeys, audience programmes, social media and editorial strategy.
• Collaborate with wider BMC teams including brand, digital, external comms and social media.
• Ensure brand compliance in writing style, tone of voice and SCORE.
• Coach the wider team on what good looks like to help drive best practice and create content that drives strong ROI and a clear call to action for the audience.
• Work with the digital team making sure that all content meets the criteria set out in our editorial principles; helping to shape and refine them as we measure effectiveness of our content across campaigns and programmes.
• Work with the marketing team to create case studies that help us to tell compelling client stories in the market, supporting the team in developing innovative activation plans.
• Effectively brief and work with agencies and freelance writers.
  
  

Skills And Attributes For Success

• Extensive business experience; or a degree (or equivalent), professional qualification,
• Experience of working in large/matrix organisations, balancing multiple stakeholder requirements
• Extensive writing and content creation experience with a proven track record of supporting teams from scoping phase of campaign right through to delivery.
• Experience in SEO and optimising digital content to support campaign search objectives and buyer journey.
• Time and project management skills – highly organised with a sound attention to detail and an ability to deliver to deadlines.
• A solid understanding of campaign principles, coupled with a strong commercial drive and the ability to deliver high-value activities that deliver return on investment, ensuring alignment with brand and risk management.
• An enthusiastic, can do approach and be a strong team player.
• The ability to juggle conflicting demands on time and prioritise effectively.
• Clear understanding of external markets and the backdrop against which a lot of our of content is produced and written.
• A desire to embrace and drive change whilst identifying and supporting process improvements and demonstrating best practice.
  
  

To qualify for the role, you must have

• 5 years’ experience in writing marketing copy and content within a business environment
  
  

Ideally, you’ll also have

• Experience of briefing and working with creative agencies and freelance writers
  
  

What We Look For

We’re looking for a high energy team player who can inject creativity to our content with commercials in mind that will help drive market distinctiveness. You will have a natural talent for coaching others on the job to help generate best practice when it comes to content and writing to ensure we hit the mark with our audiences every time.

What We Offer

We offer a competitive remuneration package where you’ll be rewarded for your individual and team performance. Our comprehensive Total Rewards package includes support for flexible working and career development, and with FlexEY you can select benefits that suit your needs, covering holidays, health and well-being, insurance, savings and a wide range of discounts, offers and promotions. Plus, we offer:

• Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next.
• Success as defined by you: We’ll provide the tools and flexibility, so you can make a meaningful impact, your way.
• Transformative leadership: We’ll give you the insights, coaching and confidence to be the leader the world needs.
• Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs.
  
  

Please note

Prior to finalizing your application, you will be asked to provide personal information across several dimensions of diversity and inclusiveness. The information you provide is kept entirely confidential and will not be used to evaluate your candidacy. We collect this data to help us analyse our recruitment process holistically and implement actions that promote diversity and inclusiveness. While optional, we encourage you to provide this information to hold us accountable towards our goal of building a better working world. Read more about our commitment to diversity & inclusiveness here. We ask because it matters!

If you can demonstrate that you meet the criteria above, please contact us as soon as possible.

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