Business Development Manager

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Everything starts with passion at the BMW Group. It turns a profession into a vocation. It drives us to keep reinventing mobility and to bring innovative ideas onto the roads. Enthusiasm for joint projects turns a team into a strong unit where every opinion is valued. It is only when expertise, highly professional processes and enjoyment of work are united that we can shape the future together. Whatever your heart’s desire – in the BMW Group, you will find a wide range of departments and disciplines across the world where you can share your professional passion with us.

Business Development Manager, Motorrad

(Regional, West/Northwest, Scotland & Ireland)

As Business Development Manager you will be responsible for maximising Motorrad UK Motorcycle and Scooter sales (New and Used), Aftersales performance (P&A), and Retailer profitability through the achievement of Motorrad regional sales and aftersales targets and Retailer customer satisfaction targets.

Key Responsibilities

Target Achievement [Full]

• Deliver and agree retailer annual, quarterly and monthly Motorrad sales and aftersales targets
• Drive performance / target commitment from each one of their Region’s retailers both monthly and quarterly to secure payment of retailer volume, performance and structural bonuses and achieve Retailer profitability
• Review ongoing progress against all key KPIs, including sales and aftersales targets
• Implement remedial action to address shortfalls against target
  
  

Business/Sales Planning [Full]

• Ensure the Retailer’s business/sales plan is designed to continually improve their position within their Area of Influence, aligning their resources with the market opportunity
• Evaluate the retailer management’s capability to both realise the market potential and achieve a sustainable return on sales
• Monitor progress against the business plan through regular quarterly and annual reviews
• Supervise implementation of central marketing campaigns on retailer level and in addition establish links with local dealer marketing agencies to customize own campaigns.
• Support retailer on their AOI analysis and identify sales potentials and suitable marketing initiatives within retailer market area (e.g. product placements, local events, local adverts etc.)
• Implement, coach and direct effective retailer processes, e.g. Enquiry management, local marketing, Stock and pipeline management
• Accurate Forecasting of retailer performance vs monthly and quarterly targets.
• Plan and assist with new model launches and training programmes, quarterly marketing plan to maximize impact of new models and tactical programmes to supporting brand strategy and revenue targets.
• Develop and review Retailer Business and Marketing Plans to optimize BMW Motorrad UK revenue and retailer profit relative to market area potential.
  
  

Enhancement of franchise value [Full]

• Quantify the retailer market area opportunity e.g. the value of the 10 year vehicle PARC and the size of the new vehicle Area of Influence
• Support the retailer with the recruitment, selection and succession planning of retailer management
• Ensure optimum asset utilisation both current and fixed
• Ensure operating costs are scalable to revenue opportunity
• Implement and enforce Motorrad Brand Values, Retail Standards and Motorrad commercial guidelines to ensure retailer meet and maintain the required operating standards.
  
  

Franchise Standards [Shared]

• Ensure adherence to Motorrad franchise requirements e.g. retail standards
• Evaluate the retailer’s Motorrad facility and capacity planning to ensure they have sufficient capacity to realise the Motorrad UK market potential
  
  

Customer Satisfaction [Shared]

• Responsible for continued improvement in Retailer VoC performance
• Review retailer remuneration schemes for customer facing employees
• Identify issues with inter departmental business processes
• Work towards ensuring low employee attrition and high staff satisfaction
• Implement a customer centric dealership culture which measures and rewards customer loyalty
• Graduate level or equivalent experience
• Demonstrable motor industry experience, ideally with vehicles sales and after sales experience
• Strong commercial acumen with knowledge of profit and loss and balance sheet statements
• Minimum 5 years retail / wholesale experience including 3 years on management level and/or a field position
• Strong commercial acumen and the ability to think creatively and laterally over a wide range of complex and partly conflicting requirements
• Individual needs to be a self-starter, very reliable and trustworthy and capable of dealing under extreme time pressure / high working load
• Motorcycle driving license (preferable)
• Good knowledge of motorcycle market
• Highly self-motivated and able to motivate and influence others
• Passionate representative of the BMW Motorrad Brand
• Good knowledge in BMW systems, including IVS
• Proficient in Microsoft Products, in particular Excel
• Highly numerate
• Ability to communicate at all levels of an organisation, and conduct effective presentations
• Ability to work and deliver a result under time and resource pressure
• Well-developed organisation and time management skills
• High energy with strong drive for results and the tenacity to achieve objectives
• Excellent planner and tactical thinker
• This is a field-based role which will require regular travel.
  
  

As a part of the BMW Group, a career with BMW (UK) Ltd can offer long term opportunities for growth and development locally, nationally and internationally. The BMW Group invests in its employees and boasts a positive and supportive culture and flexible working environment. We are based in prestigious offices in Farnborough that provide a great place to work with good people and exciting, engaging and industry leading brands.

At BMW Group, we are committed to offering our employees the right balance between work and personal life. We pride ourselves on being a flexible employer and for most roles, it could be possible to agree flexible hours, job share, compressed hours or part-time working hours and so please discuss your individual requirements as part of the application process so we can try to agree a suitable arrangement. [For this role, we also support a hybrid model which combines remote and office working .]

We are proud to be a part of the Disability Confident scheme. The scheme supports employers to make the most of the talents disabled people can bring to the workplace.

Primary Location

GB-Farnborough

Job

Sales & Distribution

Organization

BMW (UK) Ltd.

Job Type

General

Job Level

Specialist

Schedule

Full-time

Job Posting

13-May-2022