Associate Marketing Manager Performance, EMEA

Who We Are:

Since 1906, New Balance has empowered people through sport and craftsmanship to create positive change in communities around the world. We innovate fearlessly, guided by our core values and driven by the belief that conventions were meant to be challenged. We foster a culture in which every associate feels welcomed and respected, where leaders and creatives are inspired to shape the world of tomorrow by taking bold action today. At New Balance, We Got Now.

JOB MISSION:

New Balance are looking for an Associate Marketing Manager, Performance to build and develop best practice and strategy within the EMEA Running Team that can allow NB to achieve a ‘Leadership position in running’.

The successful candidate will also support on Sports Marketing for Running to ensure cohesive and consistent visibility for EMEA athletes across the region.

MAJOR ACCOUNTABILITIES:

• Identify and drive commercial brand opportunities to increase market share in performance categories.
• Provide Pan European Key Account Management marketing support.
• Develop an EMEA Seeding Strategy for both footwear and apparel.
• Ensure strategic marketing alignment across region of Performance Global Business Unit.
• Ensure understanding and alignment to winning in key sporting goods accounts and specialty retail.
• Collaborate with owned DTC/Ecommerce to develop Below the Line asset support for key products.
• Collaborative approach with key specialty accounts to deliver relevant/usable DTC/Ecommerce support.
• EMEA Hospitality support at key NB partner events.
• Develop seasonal Global All Terrain/Trail Assets.
• Identify and manage local asset creation to supplement global asset base.
• Co-ordinate key information between Global, Regional and Local New Balance Marketing Teams including football and performance GBU.
• Working with EMEA Running Team to create a Running Summit/Elite Dealer Meeting/Product Showcase.
• Ensure all global marketing assets are made available to all EMEA markets.
• Work closely with event/product teams to support across all EMEA funded events.
• Ensure consistency across all regional product assortments for local market athletes.
• Point of contact for athlete trade marketing requests/opportunities across the region.

REQUIREMENTS FOR SUCCESS:

• Brand Marketing experience in a similar role.
• Experience working with external agencies and partners.
• Performance Running knowledge.
• Experience working with European Markets.
• Experience working with athletes.
• Large scale event activation.
• Team Player.
• Exceptional organisation, time & management skills.
• High level communication skills and people first mindset.
• Able to evaluate priorities.
• Confident, assertive and polite.
• Total customer satisfaction mindset.
• Takes responsibility/accountability.
• Ability to work weekends and unsociable hours when required.

Equal Opportunity Employer:

New Balance is committed to equality of opportunity for all current and prospective associates regardless of age, disability, race, religion or belief, gender, sexual orientation, pregnancy and maternity, marriage and civil partnership and gender reassignment. We are an equal opportunity employer and support a culture of diversity and inclusion.

If you have not already done so, please let us know if you require any support so we can make the right adjustments and considerations should they be required.