Art Director

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Role Overview

Art Directors are responsible for the creation and development of advertising ideas, with particular focus on their visual appearance. These ideas can exist in many formats from posters and print advertisements, to TV commercials, Direct Marketing leaflets, mobile applications and websites. The Art Director combines artistic sensibilities and understanding with knowledge of design and production processes to create work that engages those it is aimed at. They ensure messages are strengthened by conveying meaning visually, as well
as through the accompanying words.

Key Responsibilities

Internal: Copywriter(s); Creative Director; Account management team; Planners;
Creative Services and production staff. External: Print producers; Commercials directors; Commercials producers. Art Directors often partner with Copywriters to form creative teams for the purpose of working on creative briefs within an agency, with the Copywriter having greater focus on the written material (copy) within the final creative output. Understanding the context that lies behind a client ’ s business and communications need, and the key proposition and creative brief that is provided as the basis for their work. Understanding the target audience and proposed media to be used in the campaign. Devising and developing original advertising and communications ideas that engage the target audience and address the client’s business problem. Presenting ideas to the Creative Director for approval and development, and writing copy through several stages of concepts and executions. Generating and maintaining enthusiasm for ideas within the agency (and with clients in more client-facing Art Director roles) as they move from concept to execution. Producing sketches, visual references and storyboards to convey the concept to the agency team, and then on to clients, designers and producers. Responding to client and research feedback and continuing to develop the work until final approval stage. Staying up-to-date with available talent for commissioning among photographers, illustrators and film directors through regularly reviewing their books and showreels. Selecting all photographers, illustrators, TV Production companies and Directors, and models and cast involved in the creative production. In larger agencies they will also work closely with Art Buyers and in-house TV Producers to achieve this. Overseeing the production of creative outputs e.g. print advertisements, TV
commercials, mailings, social media content, etc. In some agencies they may work with Art Buyers and in-house TV Producers to accomplish this.

Key Skills

Imaginative and full of ideas. Able to distinguish between a central, core idea and the executional possibilities it gives rise to. Knowledgeable, with an eye for the best in contemporary art and design. Aware of the latest production techniques, tools and materials. Fascinated by people, advertising and brands. Able to apply creative thinking to business problems. Communicators who can ‘ sell ’ ideas in an inspirational way. Team players, who can operate effectively under pressure and to tight deadlines. Tenacious and resilient throughout the frustrations of an iterative process.

Where they come from, and where they go...

Art Directors come from a variety of backgrounds, although will typically have a degree in a relevant subject such as creative advertising, or design. Those studying on dedicated advertising courses will often form partnerships with a Copywriter while studying. They will then look for a first job as a team. This is done by developing a ‘book’, or portfolio, of work to show Creative Directors at meetings and interviews.

About dentsu international

Part of dentsu, dentsu international headquartered in London operates in over 145 markets worldwide with more than 48,000 dedicated specialists. We help clients to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in media, CXM, and creative. www.dentsu.com

Working with us

Joining dentsu international, you’ll join a team of 48,000 people. It’s an opportunity to produce career-defining work. Along the way, you’ll team up with inspiring colleagues and encounter a richness of clients, cultures and experiences. We offer exciting challenges, memorable experiences and opportunities to shape your future.

Inclusion and Diversity

We’re proud to be different and that starts with our people. We believe in equal opportunities for everyone. We won’t define people by their race, gender, sexual-orientation, age or disability. Individuality is what makes us great, we want everyone to bring their full self to work and create something amazing. That’s what we care about. So, whether you’re joining us, or looking to move to a different part of the business, we work hard to make sure we create equal opportunities for everyone.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

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