Acquisition Marketing Manager

☞ TalkTalk

View: 102

Update day: 07-05-2024

Location: Salford North West

Category: Marketing / PR

Industry:

Job type: Full-time

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Job content

About the Acquisition Marketing Manager
This role is responsible for delivering against our sales targets, through development and end to end delivery of compelling lead generating marketing campaigns in our offline channels - principally DRTV, Paid Social and Display, Door Drops and DM. Key targets will be lead generation, conversion and quality of lead. Along with broader ability to optimise through econometric data and test and learn strategies.
Ontime, accurate delivery of campaigns to plan will be critical.
How will I add value in this role?
You’ll work with the media lead and onsite media team, as well as the platforms themselves, to design an optimal media strategy then take responsibility for delivering the creative to a high standard, ensuring you act as a strong brand guardian through the process. You’ll work with your team to deliver clear briefs into the onsite creative team then manage the campaigns through production to reach UK consumers. You’ll always be looking for ways to test and learn in your channels to ensure every penny spent generates the best return for the business. You’ll also be diligent and produce accurate forecasting, tracking and reporting and have the ability to work cross functionally.
  • Proven campaign management skills and have an eye for detail
  • Strategic thinker with can-do attitude
  • Innovative and entrepreneurial approach
  • Excellent teamwork and interpersonal skills
  • Ability to analyse and interpret data
  • Strong project management and organisational skills
  • Resilience and pro-activity within in a very fast paced environment
  • Good communication and stakeholder management skills
  • High level of numeracy and literacy
  • Ability to effectively prioritise, delegate and execute tasks
What do I need in order to deliver this role?
You must have
  • Marketing degree/professional equivalent
  • Agency management
  • Campaign creation from brief to analysis
  • Creative skill, from concept to delivery
  • Campaign reporting and analysis experience
  • Experience in paid campaigns in Paid Social and Display
  • Proficient at Excel, Google Analytics
It would also be great to have
  • People management skills
  • Previous budget management
The Company
We’re TalkTalk, a challenger brand in the world of Broadband, Phone, Mobile and TV. Our job is to bring the best value connectivity, to everyone. We believe every customer matters, so we offer products and services that are simple, affordable, reliable and fair.
We’ve created a working environment where you can be yourself and give your all. You’ll be called on to out-think the competition and work closely with your colleagues to come up with new ideas, and deliver great results for our customers. This is your chance to make a difference, and great performance will take you far. It won’t always be easy, but it’s always exciting and it promises great opportunities for you, and our business, especially if you’re ready to stand for something.
Location: Soapworks – Salford Quays, Manchester
Country: UK
Start date: ASAP
Duration: Permanent
Salary: Competitive + bonus/benefits
As a recognised Top 50 Inclusive Employer in the UK, we know that diversity means success and innovation. We want our workplace to reflect the communities and customer we serve. Being inclusive is part of our DNA; we are all 100% human, and we create a culture where you can truly be yourself.
We’re also not your usual 9-5. We are a dynamic workplace and we want to talk to you about how you like to work.
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Deadline: 21-06-2024

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