Trade Marketing Manager

Job content

Job Title:Trade Marketing Manager

About the Company

Established in 1969, Hisense Group have been committed to developing innovations in consumer electronics for over 5 decades. Today, Hisense are the No.1 TV brand in China, Australia & South Africa, and the No.2 refrigeration brand in China, employing over 80,000 people across 54 companies as well as boasting 12 research & development centres worldwide. All of which have the sole aim of delivering high quality, cutting-edge and affordable products that improve the life of our consumers.

Hisense UK is one of the subsidiaries of Hisense International, we are based in Leeds. Our main business includes the sales of consumer electrical products such as TV, soundbar, refrigerator, washing machine, oven and other home appliances through major retailers to UK market.

For further information about Hisense UK, please visit our website at https://hisense.co.uk/

About the Role

The primary role of the TMM is to build strong relationships with retailers to support marketing comms and sales of Hisense.

• Work closely with Account Managers and Customer Marketing & Commercial teams to develop a trade marketing plan to elevate brand awareness and increase sales.
• Oversee day-to-day execution with selected retail accounts to maintain and optimize product listings and brand presentation to enhance the online/offline shopper experience across the retail environment. Regular auditing of product pages to ensure content is best optimized and accurate.
• Execute promotional activities and sponsorship campaigns (e.g. Womens Euro 2022 and FIFA World Cup 2022) across channels to support the sales promotional plan.
• Work alongside Product Marketing & Product Management functions to deliver seamless product launches across retail channels including the provision of assets, product messaging and channel exposure.
• Present marketing plans and regular brand updates to customer marketing & commercial teams, aligned to the overall marketing strategy
• Brief and manage external creative and design agencies to deliver marketing, communication and POS materials.
• Meet and deliver training requirements of the accounts, ensuring retail colleagues are motivated and well-informed on the brand and its products.
• Organise and coordinate trade events to meet the needs of accounts.
• Conduct regular audits of the channel, category, and competitor activity to advise future decisions.
• Gain a thorough knowledge of Hisense’s product range across multiple categories.
• Brand ambassador for Hisense products and putting the customer and end users at the heart of all marketing communications.
• Analytical focus on measuring marketing’s impact, ROI and ability to synthesis findings.
• Provide robust dashboard reporting and insights on all marketing activity for internal stakeholders.
• Budget management and the ability to track annual spend and scrutinise campaign costs.
• Administrative understanding of invoice processing and budget management.
• Keep in touch with current market trends across the CE industry.

Skills & Qualification

• Solid 5 years marketing experience with a well-rounded approach to multiple disciplines (Brand, Retail, Product, Digital Marketing).
• Educated to degree level or equivalent
• A background in consumer marketing and brand management. Experience within consumer electronics or home appliance retailing is desirable.
• Exceptional project management and organisational skills to deliver campaign activity on time and to budget.
• Project managing and analysing digital campaigns (banners, SEO, PPC, CRM, analytics, content management and social media) with the objective of brand building to support sales.
• Working with external creative agencies to deliver marketing, communication and POS materials.
• Ability to demonstrate cross-functional collaboration with other department functions and agency management.
• Commercially astute marketer with the ability to demonstrate structured analysis, reporting and ROI on activity.

Job Types: Full-time, Permanent

Schedule:

• 8 hour shift
• Monday to Friday