Strategic Market Executive

Job content

You will be working within the Customer Division Team and, under the supervision of the Strategic Market Managers, you will use your own judgement and experience to develop compelling insight-driven customer market material, reports and plans, focussing on customer needs and HMLR colleague engagement. The production of this work will include liaising with subject matter experts across HMLR to support the Strategic Market Team in achieving all required approvals.

Working with the Strategic Market Managers and business unit leads, you will create and develop material that helps customers with HMLR interactions whatever the level of complexity, type and frequency of application. You will be part of the team that makes sure the quality of service is appropriate to the needs of the customer.

You will be an advocate for the customer and help to ensure that we never lose our focus on them and how to serve them with faster, easier and more consistent services.

Person specification

As a Strategic Market Executive, you will utilise your understanding and experience of marketing to help Strategic Market Managers collate market insight data to support the development of new service proposals and gather necessary materials to execute their strategies around customer interactions.

Taking the lead around using analysis provided by the Insight and Market Research Team, you will develop customer proposals and improve market engagement with different customer types and segments. You will understand and monitor customer interactions with HMLR to ensure that the customers needs are defined and understood in all market action and take a proactive role in monitoring and analysing the frequency of customer engagement by the different customer groups.

You will assist with the creation of reports to support the continuous improvement of the HMLR customer experience, through increased customer satisfaction and work with insight colleagues to identify the market opportunities within customer types and segments that could improve application service and develop enhanced customer interaction material.

Working with Strategic Market Managers, as well as independently, you will communicate with internal and external contacts on material and projects, ensuring you simplify complex information to suit different audiences to explain and drive changes required.

You will also collaborate with colleagues across the Customer Division to develop market material for internal and external usage, support business units across the organisation in the development of customer interaction material and engage with customers to develop insight and ideas on the property market and ways to develop HMLR services.

To be successful in this role you need to have a proven interest in marketing and communications and hold a relevant qualification or have equivalent practical on-the-job experience. You will need to utilise your understanding of developing customer service material and your creative approach to come up with new ideas for both customer materials and projects.

You must have excellent written English and IT skills, with good attention to detail. You will be able to manage multiple projects, often to tight deadlines, and work both independently and collaboratively with a range of internal and external stakeholders.

There will be some requirement to travel to other HMLR offices, sometimes involving overnight stays.

Where an individual taking up the responsibility will be based in Swansea Office, the ability to speak Welsh is desirable.

Behaviours

We’ll assess you against these behaviours during the selection process:

• Changing and Improving
• Communicating and Influencing
• Working Together
• Delivering at Pace
  

Technical Skills

We’ll assess you against these technical skills during the selection process:

• A proven interest in this field, demonstrated either through examples of marketing and communications material you have created or a qualification in marketing or communications.
• Qualification in a related subject such as economics, business administration or equivalent practical on-the-job experience of customer service ideas and material.
  

Benefits

#WeAreHMLR

At HM Land Registry our vision is a world leading property market as part of a thriving economy and a sustainable future. We are unique in terms of the economic and social impacts of our work, our ability to make a positive difference to the lives of our customers, our sense of mission, and our great people. They are the foundation of all we have achieved and all we aspire to in the future. We want our people to feel proud to work for HM Land Registry and able to fulfil their full potential.

We have a strong and positive culture, a commitment to inclusivity, an emphasis on continuous learning and development, and flexible ways of working. We offer competitive pay, generous annual leave, attractive pension options and a wide range of other benefits.

• We have integrity we value honesty, trust and doing the right thing in the right way.
• We drive innovation we are forward-thinking, embrace change and are continually improving our processes.
• We are professional we value and grow our knowledge and professional expertise.
• We give assurance we guarantee our services and provide confidence to the property market.
  

https://www.gov.uk/government/organisations/land-registry/about/recruitment#what-hm-land-registry-can-offer-you

Things you need to know

Selection process details

This vacancy is using Success Profiles, and will assess your Behaviours, Strengths, Experience and Technical skills.

To apply, you will need to enter your qualifications and career history into the CV section of the online application form and complete a Technical skills section and a Personal Statement before 11:55pm on Monday 31st October 2022.

In The Technical Skills Section Of The Online Application Form, Please Demonstrate How You Meet The Following Essential Criteria (in No More Than 250 Words For Each Criterion)

• A proven interest in this field, demonstrated either through examples of marketing and communications material you have created or a qualification in marketing or communications.
• Qualification in a related subject such as economics, business administration or equivalent practical on-the-job experience of customer service ideas and material.
  

In No More Than 500 Words, The Personal Statement Section Should Be Used To Outline Your Skills And Experience For The Role And Provide Details Of How You Meet The Following Essential Experience Criteria

• Understanding of developing customer service materials, from leaflets to posters.
• Strong interpersonal skills and experience of working with a range of internal and external stakeholders.
  

The sift will be completed shortly after the closing date.

In the event of a high volume of applications for this vacancy, an initial sift will be conducted on the CV section, followed by the two Technical skills criteria, and a full sift only carried out on those applications that pass the initial sift stages.

The final stage will consist of a blended interview and a pre-prepared presentation which will be conducted as a video interview during week commencing 14th November 2022.

The topic for the pre-prepared presentation will be provided to candidates invited to interview after the application sift.

The blended interview will test the experience and behaviours listed in the Vacancy Description within the attached Candidate Pack as well as the strengths associated with the role. We want to hear your first, unrehearsed, natural response to strength questions, and so we dont advertise which strengths are being tested.

The best way to prepare for strengths questions is to reflect on what you identify as your own personal strengths, and your preferred ways of working.

https://www.gov.uk/government/publications/success-profiles

Candidates may refer to notes within their video interview, but they should be used as a prompt only.

Please review your application form before clicking submit once you have submitted, you will not be able to amend your application. Ensure your application form is received by the closing date for receipt of applications this is 11:55pm on the advertised date.

HMLR is accredited to the Disability Confident Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage are guaranteed an invitation to interview.

If you require the panel to consider a reasonable adjustment or there is anything else you would like the panel to take into consideration, you are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.

If you would like further information about the use of your personal data, please click on the link below:

Job Applicant Personal Information

Feedback will only be provided if you attend an interview or assessment.

Security

Successful candidates must pass a disclosure and barring security check.

People working with government assets must complete basic personnel security standard checks.

Nationality Requirements

This job is broadly open to the following groups:

• UK nationals
• nationals of Commonwealth countries who have the right to work in the UK
• nationals of the Republic of Ireland
• nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
• relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
• relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
• certain family members of the relevant EU, EEA, Swiss or Turkish nationals

Further information on nationality requirements

Working for the Civil Service

The Civil Service Code sets out the standards of behaviour expected of civil servants.

We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission’s recruitment principles.

The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.

The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.