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Senior eCRM Executive
View: 102
Update day: 01-06-2024
Location: Nuneaton West Midlands
Category: Sales
Industry: Wellness Fitness Services
Position: Mid-Senior level
Job type: Full-time
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Job content
It’s a really exciting time to be at Holland & Barrett. We are investing across all areas of our business with a vision of empowering our customers to live happier, healthier lives. Our mission is to be the leading player in global wellness chosen by millions as their trusted partner for personalised wellness journeys. To achieve this goal, we are embarking on a radical transformation. We are recruiting top talent in all areas of our business, from Finance to Digital Marketing, from HR to IT, as well as new functions around Health and Wellness.Reporting into the eCRM Manager you will be responsible for increasing customer retention rates and lifetime value, through end-to-end delivery of data driven, multi-channel CRM campaigns. You will also support the delivery of the CRM strategy to help drive growth, personalisation, segmentation and automation.As Senior ECRM Executive You’ll Be Responsible For- Developing, managing and executing segmented CRM campaigns (ad-hoc and automated) to support customer acquisition, retention and reengagement
- Continuously testing, analysing and optimising campaign and channel performance and share results with the wider team and internal stakeholders
- End-to-end delivery of CRM campaigns including production of email campaign briefs, copywriting and creative requirements, identifying which segments to target and following QA and approvals process
- Building strong relationships with our stakeholders (Automation team, Design, Marketing, Trading)
- Ensuring all campaigns are performing against key performance metrics including traffic, revenue, incremental sales, ROI, CLV, CTR, Open Rate, Unsubscribe Rate
- Ownership of Supplier Funded activity and Local Area Marketing for CRM
- Line management of 1 team member
- Good understanding of ESPs such as Salesforce Marketing Cloud
- Data-driven with ability to read and implement insights and Google Analytics experience
- Good copywriting skills
- Great communication, organisational and teamwork skills with the ability to manage multiple stakeholders and requests
- Great team player who demonstrates initiative and collaboration
- Ability to prioritise and manage workload effectively
- Desire to learn, take on new skills and be driven to progress quickly
- Line management experience an advantage
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Deadline: 16-07-2024
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