Product Marketing Manager

☞ BlairWest

View: 104

Update day: 01-06-2024

Location: Newcastle upon Tyne North East

Category: Marketing / PR Sales Production / Operation

Industry: Transportation Logistics Storage Software Development

Position: Mid-Senior level

Job type: Full-time

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Job content

BlairWest are working with Mandata - a provider of transport management software (TMS) to road haulage operators. The company has had significant investment from Tenzing in 2021 which has provided the impetus for the business’s next growth phase.

Product Marketing is central to the successful product creation, communication, launch and go-to-market strategies for Mandata.

A commercially focused role developed to create a deep interlock between our marketing and sales teams to ensure successful execution for their designated products and solutions. This is a unique opportunity to join the business at a pivotal time, having doubled the size of the business over the past 2 years and looking to expand into Europe.

The Role:

  • Work with Product Owners and Product Managers to clearly define the value proposition, USPs, and key messaging of a comprehensive range of technical products
  • Help define buyer and user personas across all Mandata products
  • Produce customer-facing product roadmaps to outline the value that Mandata plans to deliver
  • Alert customers, and the business, on new features and product updates through regular software release communications
  • Collaborate with all relevant departments to execute the go-to-market planning, market and competitor research, sales enablement, and marketing the launch of new products
  • Create, visualise and innovate Mandata products at events, tradeshows
  • Support the marketing campaigns of team members in which in-depth product knowledge is required

Your Experience:

  • A proven track record of building and growing B2B SaaS revenues
  • Product marketing experience in a B2B enterprise company
  • Market and industry intelligence: familiarity with IT buyers, both technical and business-oriented decision makers (spanning small business to large enterprise)
  • Demonstrated ability to understand technical concepts, data analytics and market needs and translate into effective, value-based, customer-centric messages for both business and technical audiences
  • Excellent collaboration skills to develop product positioning, product collateral, presentations, white papers, and other sales and marketing materials
  • Engagement with sales, channel partners and customers to collect feedback and requirements
  • Successful execution of product launches and campaigns, including defining plans, producing deliverables, coordinating resources, and measuring results
  • Ability to work independently and as part of a team in a fast-paced environment
  • Experience in a software, services or solutions-led company

Benefits:

  • Competitive basic salary
  • Participation in bonus scheme
  • Equity incentive
  • 28 days holiday, plus bank holidays
  • Flexible working
  • Pension scheme
  • Training & development
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Deadline: 16-07-2024

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