PR & Content Executive

☞ Trentham Estate

View: 102

Update day: 25-05-2024

Location: Stoke-on-Trent West Midlands

Category: Marketing / PR

Industry:

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Job content

The Purpose

Our purpose is to nurture and grow this wonderfully special place for people, nature and wildlife to thrive. We have ambitious growth plans for the future and are looking to build a talented team to help us achieve our goals.

Required Experience

  • Ability to write high quality content – outstanding written skills and story-telling capability.
  • Proven track record of designing and executing successful public relations campaigns.
  • Proficiency in creating, editing, and promoting written and digital content.
  • Ability to develop content consistent with the Company’s brand voice, style and tone.
  • Ability to interpret industry information and translate it to simple, effective communications.
  • Ability to manage multiple projects simultaneously.
  • Excellent working knowledge of all social media channels.
  • Ability to create content and deliver it through traditional and digital formats including video.
  • Relevant qualification in Journalism, Communications, Marketing or a related discipline.
  • Minimum of 2 years’ experience in public relations/corporate or internal communications/content management or similar ideally in B2B environment.
  • Knowledge of Adobe Suite preferable.
  • Experience in leisure, retail or tourism sector would be a benefit, but not essential.

Key Accountabilities

  • Contribute to an effective marketing plan and develop a content plan which meets the objectives of the business and its key components, seeking to achieve high-level placements in print, broadcast and online media. Leverage existing media relationships and cultivate new contacts within industry media.
  • Source and write press releases, newsletters, blogs, and other digital and print materials, that will resonate with our target markets.
  • Keep our website relevant through constantly fresh and current content to include news stories, case studies, etc.
  • Use marketplace insights to develop written and visual marketing content that engages existing and potential customers.
  • Develop and manage an annual content calendar.
  • Ensure all content is on-brand, consistent in terms of style, quality and tone of voice.
  • Working with the Digital Content Creator, devise and implement a social media strategy for the business.
  • Respond to messages, comments, and mentions on all platforms.
  • Contribute to protect the reputation of Trentham.
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Deadline: 09-07-2024

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