Performance Acquisition Manager

Performance Acquisition Manager

MISSION

The Performance Acquisition Manager is responsible for building actionable insights to drive online marketing channel performance across paid search, paid social, DPAs, retargeting and affiliates.

ABOUT SHISEIDO

Founded in 1872 in Japan, Shiseido is one of the top leading cosmetics companies in the world and aims to inspire a life of beauty and culture. Operating in about 120 countries with 45 000 employees and 70 nationalities, Shiseido offers a unique selection of skin care, makeup and fragrance resulting in over 1 trillion yen of net sales in 2017. Thanks to 146 years of heritage, Shiseido constantly creates high-quality, highly functional, safe and innovative cosmetics and develop brands deeply loved by people from all over the world.

Shiseido UK & Ireland is currently the largest affiliate in the EMEA region with a diverse portfolio of 11 brands in the UK across all categories. Supporting our One Shiseido Mission, Beauty Innovations for a Better World, Shiseido UK & Ireland has committed to a vision which will be delivered through 4 strategic streams:

1. Create a great place to work in Beauty

2. Customer driven focus to meet and exceed expectations

3. Champion Omni-channel through a seamless offering across all customer touchpoints

4. Deliver sustainable growth and profitability of our brands

Our first strength is make-up with our NARS brand. We are also growing fast in fragrance with brands such as Dolce & Gabbana, Issye Miyake and Narciso Rodriguez as well as winning market share in Skincare with Shiseido and the recently spectacular launch of Cle de Peau Beaute in Harrods. Drunk Elephant joins our portfolio in 2021 which supports our ambition and objective to be the Top5 Beauty Group in the UK. Our clients include high-street retailers such as Department Stores, drugstores & chains as well as online pure players and specialty stores. We also have 8 boutiques and 2 direct e-commerce websites.

ORGANISATION

Reports to: Senior Performance Manager

Job Location: Shiseido Group London Head Office

Contract type: Permanent

MAIN RESPONSIBILITIES

• Lead and manage the success of all performance acquisition channels including paid search, paid social, DPAs, retargeting and affiliates
• Leverage brand affiliate programs to drive new customer acquisition, drive brand awareness and deliver incremental revenue
• Work collaboratively with international media team stakeholders, local agencies and marketing teams to ensure media and brand guidelines are adhered to
• Proactively work to improve all performance acquisition KPIs, increasing ROI and driving incremental qualified traffic and revenue across all eCommerce sites
• Provide weekly campaign results and analysis to wider teams
• Lead digital innovation initiatives with local technology partners
• Ensure performance acquisition best practice is shared and leveraged locally across all brands and Divisions
• Lead and champion all UKI-wide performance acquisition initiatives, training and upskilling the group on relevant metrics

PROFILE, SKILLS AND EXPERIENCE REQUIRED

• Experience managing all performance acquisition channels including paid search, paid social, DPAs, retargeting and affiliates
• Experience in launching and managing a brand affiliate program, both directly and via an agency partner
• Experience driving affiliate partnerships, collaborating with publishers, influencers and PR teams
• Strong analytical skillset with experience of managing multiple brands and channels simultaneously to drive results
• Ability to manage multiple stakeholders across global, regional and local teams in order to achieve cohesion
• Experience of managing media agencies and budgets
• Agency work experience essential
• Exceptional attention to detail and highly organised
• Proactive, pragmatic and analytical mindset
• Positive, collaborative, can-do attitude
• Experience of digital upskilling and training desirable
• Excellent communication skills
• Alignment with the group’s “Trust8” working principles: Think Big, Take Risks, Hands on, Collaborate, Be Open, Act with Integrity, Be Accountable, Applaud Success

Job Segment:Manager, Marketing Manager, Performance Management, Online Marketing, Interactive Marketing, Management, Marketing, Human Resources