Multimedia Content Officer

The University of Sunderland prides itself on sector-leading digital content
distribution across both the website, social media and third parties.
Supporting the Digital Content Manager the role will be responsible for
collaborating with the wider External Relations team to develop digital
content across the University’s digital output. They will manage, plan and
strategise multimedia content that aligns with the Digital Content Team’s
overall aims and objectives and ensures deadlines are met.

The role will align to developing the University of Sunderland’s digital
presence and recruitment strategy.

The role will include the line management of two Video Producers and will
report to the Digital Content Manager.

Key
Responsibilities
and
Accountabilities:

• To create and maintain a strong digital presence for the University

• Plan, coordinate, analyse and evaluate multimedia projects

• Keep up-to-date and implement industry trends and best multimedia

practice to ensure the University is communicating with prospective
students and stakeholders

• Work with the Digital Content Manager to develop multimedia

communications strategy and implement these plans in collaboration
with the wider External Relations team.

• Improve the production, collection, storage and implementation of

our core multimedia assets – including photos, stories, infographics,
videos, animations, etc

• Plan, schedule and manage effective and interesting multimedia

content including but not limited to, video podcasts, blog content,
polls and live videos

• Ensure brand consistency in all multimedia.

• Work with the Digital Content Manager to implement a channel

strategy for multimedia content and video content

• Research digital marketing trends and tactics to keep our campaigns
  

Part 2A: Essential and Desirable Criteria

Knowledge and Experience:
•Demonstrable experience of delivering a multimedia campaign

strategy
•Demonstrable understanding of the key role video and podcasting

plays in digital content for various channels
•Current and proven experience in a digital content related role
•Demonstrable experience of best digital practice and expertise in

video editing and production
•Excellent co-ordination skills
•Experience of working on digital projects
•Working across a business with multiple stakeholders
•Awareness of the legal aspects of website development, including

fresh and evolving.

• Ensure all multimedia content is accessible

• Line manage the Video Producers, helping to plan video production

across multiple teams ensuring key messaging is conveyed
effectively

• Review and sign off video drafts prior to external publication

• Manage the video content plan, ensuring key products and

messages are conveyed in up to date videos

• Work with the Campaigns team to ensure digital content is produced

for campaigns and scheduled in line with key deadlines along the
student journey

• Implement and manage a video briefing strategy, create content

plans and dynamically adjust the schedule to take account of data
insights and trends

• Collate and use GA4, Sprout Social and peer comparison tools,

developing and implementing a suite of metrics that clearly measure
engagement and impact.

• Undertake and support staff development as appropriate

• Work with key stakeholders such as home and international student

recruitment teams to understand key messaging and targeting

• Work alongside the Digital Content Producers to produce multimedia

content that will benefit the website and social media channels

• Provide reports for Digital Content Manager using appropriate

software

• Act up as cover for the Digital Content Manager when necessary

• Undertake and support staff development as appropriate

• All staff across the Service are required to be flexible to support the

focus on student recruitment

• All teams will be required to assist and support key recruitment

events such as Open Days and Clearing.

• Ensure video shoot locations have proper consent and risk

assessments

Special
Circumstances:

Occasional travel and out of hours work, particularly for monitoring social
media and attendance at events

accessibility and data protection.
•Demonstrable understanding of digital marketing and customer

experience
•Demonstrable experience of producing effective promotional videos
•Proven ability to verbally communicate efficiently and effectively with

a wide variety of stakeholders, manage and incorporate feedback
•Ability to use own initiative and problem-solve
•Ability to work on multiple projects and manage own workload

effectively
•Diary management experience

Desirable
Qualifications and Professional Memberships:

accessibility and data protection
•Expertise in using the following software: Premier Pro, After Effects,

Audition
•Expertise in using industry-standard digital video, audio, and lighting

equipment
•Ability to trouble-shoot and resolve any technical issues with kit or

software
•Good knowledge of video marketing best practice

Part 2B: Key Competencies
Competencies are
assessed at the
interview/selection
testing stage

meet the needs of others
•Takes action to correct any misunderstandings or mistakes
•Checks on recipient’s understanding and acts to remedy any

miscommunications
•Adapts style in response to feedback
•Anticipates the others’ needs for information
•Adjusts the level of content to suit audiences with varying levels of

understanding and ability
•Provides information in a suitable format so that the others’ needs are

met
•Uses a range of different formats, chosen to the diverse needs and

ensure understanding

Service Delivery

• Adapts services and systems to meet customers’ needs and identifies

ways of improving standards

• Learns from complaints and takes action to resolve them

•Collates feedback and views from customers and keeps up-to-
•date with market trends to inform service development and make

changes

• Actively promotes services
  

Knowledge and Experience

• Applies knowledge and experience

•Shares learning and experience with others
•Engages in updating and training activities

Decision Making Process and Outcomes

• Makes timely and considered decisions by gathering sufficient data

•Considers the impact of decisions on own area of work, that of others and

the Institution as a whole
•Knows when a decision is beyond the role’s level of responsibility and

when to refer to others
•Helps others to explore options that initially appear to be inappropriate or

unfeasible and recognise when a decision is or is not needed
•Enables others to contribute to decisions Ensures that options are

weighed, outcomes identified and chances of success considered
•Challenges decisions appropriately to ensure consideration and processes

are robust
•Anticipates and highlights issues that need to be taken into account
•Ensures previous learning is included

INITIATIVE AND PROBLEM SOLVING

• Analyses problems to identify their cause

•Takes action to prevent recurrence of problems
•Considers possible solutions to identify those which offer wider benefits
•Obtains evidence to support intuition

PLANNING & ORGANISING RESOURCES

• Suggests ways of improving working practice and use of resources

•Creates realistic plans to achieve own deadlines and objectives
•Monitors progress of self and or others so that corrective action can be

taken if needed
•Plans resources and others’ work to meet plan objectives
•Ensures that others are able to carry out the work and have the necessary

resources
•Monitors progress and identifies the need for further action and resources

Date Completed: November 2022