Marketing Executive

Job content

About RM

RM is the leading supplier of technology and resources to the education sector, supporting schools, teachers and learners, enabling the improvement of educational outcomes worldwide. We work across the industry from pre-school to higher education and professional qualification, our customers include schools, examination boards, central governments and other professional institutions. We have a clear purpose to enrich the lives of learners worldwide.

Join RM and Learn What’s Possible for you in your career.

We are on the look out for a Marketing Executive to join our team from our Abingdon office.

What we can offer you

• Competitive salary depending on experience
• 25 Days Annual Leave (with an option to buy an extra 5 days)
• Performance related bonus scheme

What’s the purpose of the role?

The Marketing Executive (Retention) is a new – but critically important – role, at the heart of the Marketing Retention team, intrinsic in supporting the future prosperity of the business. Responsible for executing much of our marketing activity – from onboarding communications and collateral to in-life communications and engagement (newsletters, social, nurture programmes RM events), advocacy and renewal communications.

What does the job entail?

The Marketing Executive (Retention) is responsible for ensuring our customers receive a consistent and value-added experience in the form of the communication materials that they receive through their journey with RM, across all parts of the business (schools and assessment bodies), across multiple (but predominately digital) channels.

Specific responsibilities include:

What are we looking for?

• Marketing campaign development: developing and specifying specific marketing activities, such as direct mail, email campaigns, telesales activities, digital marketing (PPC/SEO) etc.
• Customer insight: working with qualitative and quantitative data to create marketing activity that addresses customer needs
• Reporting: comfortable analysing marketing activities to understand what worked (and what didn’t) and why
• Collaboration and understanding: ability to work closely with a wide variety of stakeholders (inside and outside RM) to understand their needs, and to develop strong networks with all
• Communication and influencing: professional, presentable, dependable and self-motivated. Excellent interpersonal and team working skills.
• Planning and organisation: a thorough understanding of what is involved in developing a marketing plan – managing tasks simultaneously, accurately and according to priority
• B2B experience: whilst a background in the Education or Technology sectors is not a pre-requisite, a good understanding of using content and digital marketing as part of a B2B marketing funnel is essential, from brand awareness to customer engagement through to lifecycle management
• Driven: being brave in making sound recommendations based on fact and experience, with a focus on tangible results-orientated outcomes
• Tenacious and self-motivated: someone who is curious, yet disciplined; who seeks to contribute within the wider team; someone who is tenacious and looks for alternatives

What’s in it for you?

As well as a competitive salary, you could earn a performance related bonus and you would receive our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available.

There is lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

At RM we are committed to building a workforce which reflects the diversity of the customers and communities we serve, and to creating an inclusive and flexible workplace where all our colleagues can be themselves and succeed on merit.