Digital Merchandiser

Job content

About RM

RM is the leading supplier of technology and resources to the education sector, supporting schools, teachers and learners, enabling the improvement of educational outcomes worldwide. We work across the industry from pre-school to higher education and professional qualification, our customers include schools, examination boards, central governments and other professional institutions. We have a clear purpose to enrich the lives of learners worldwide.

Join RM and Learn What’s Possible for you in your career

What We Can Offer You

• Competitive salary depending on experience
• 25 Days Annual Leave (with an option to buy an extra 5 days)
• Performance related bonus scheme

What’s the purpose of the role?

As the Digital Merchandiser you will support the Senior Digital Merchandiser to deliver a merchandising strategy to deliver the highest possible conversion across your digital portfolio.

You will be responsible for developing and executing a promotional strategy to cover deals, offers and price points, whilst putting the customer at the centre of everything you do analysing shopping trends and behaviour.

Using conversion rate optimisation tools and agency support you will be responsible for increasing key trading metrics such as AOV, retention, recruitment as well as conversion rate. As a large portion of RM’s digital revenue is attributed to organic search, having high performing sites within search results is essential. Therefore it will be your responsibility along with acquisition team and third party agency to set and deliver a strategy which ensures the website is best optimised to improve and maintain the desired visibility and increase that revenue.

Using data to optimise website performance utilising relevant content to convey our passion for product and innovation to lead to conversion and purchase. Your aim is to get the best value, most appropriate products and right messaging in front of the right people at the right time, driving on-site capabilities to improve conversion, retention and revenue across the sites.

What does the job entail?

• Support the Senior Digital Merchandiser to plan, develop and deliver the digital trading strategy inline with the overall digital strategy wider marketing promotional plan and business aspirations.
• Joint responsibility with your team peers, for increasing conversion and digital participation vs offline
• Reporting on sales, key metrics and promotions in daily, weekly and monthly trade meetings
• Using website analytics to monitor KPI’s and make recommendations for improvement
• Constantly analyse trading patterns with enough detail to ensure appropriate action is taken.
• Identifying promotional / marketing opportunities for digital, evaluating traffic, stock and sales implications of the proposed activity.
• Support the Senior Digital Merchandiser in managing the budgeting and forecasting process.
• Use data and insight to identify areas of risk and opportunity across all areas of the business, including Product, Channels, website
• With the support of the digital data analyst use market leading analytics and reporting suite to drive insight and action to enhance performance across all areas and teams
• Have a forensic understanding of the competition and what they are doing with supporting actions
• Have a good understanding of the digital marketing and technology landscape to identify new opportunities in and outside of the educational space
• Support the Senior Digital Merchandiser, with internal and external support create, deliver the CRO strategy and roadmap to improve site functionality to increase conversion, AOV and any other engagement metrics
• Work closely with the acquisition team to create and deliver a relevant SEO strategy as you will be responsible for delivering improvements of organic search results related to your their products/ categories of ownership
• Work closely with the product management team to support in delivering their goals as well as the overall digital marketing strategy within your assigned areas
• Manage the online product range for both RMR brands, ensuring all products are optimised fully and promoted effectively across the website, working closely with other RMR functions.
• Work closely with the content team to ensure the digital content they produce is supported and promoted at the most relevant time and place for our customers or potential customers, to drive conversion and retention.
• Monitor and management 3rd party relationships with external service providers

What are we looking for?

• At least 2 years’ experience of working in a similar role within ecommerce
• Experience of increasing key engagement and conversion metrics preferably through CRO programme.
• Experience of working with SEO embedded throughout your daily BAU work stream
• Able to clearly and simply communicate to a diverse set of stakeholders and adjust delivery to suit the audience
• A keen eye for visual merchandising and knowledge web analytics tools – able to identify ranges and opportunities for our customer across our websites
• Previous track record of working closely with analytics and marketing teams
• Tenacious and a passion for driving change
• Builds and maintains a varied network of contacts within the business
• Strong commercial and business acumen
• Attention to detail
• Logical thinking
• Self - Organized and able to provide support and prioritisation to a report
• Able to use initiative and proactive
• Excellent communicator (both written and verbal) and able to suit deliver according to audience
• Works well within a multi-functional team
• Successfully engages in multiple initiatives simultaneously

What’s in it for you?

As well as a competitive salary, you could earn a performance related bonus and you would receive our core benefits package which includes private medical healthcare, life assurance and a Group Personal Pension Plan with higher contribution levels available.

There is lots of voluntary benefits too. You could buy additional annual leave, join our dental plan, sign for a health assessment or take part in our cycle to work scheme. You could even earn yourself an extra bonus for successfully recommending a friend or family member for a position within RM.

At RM we are committed to building a workforce which reflects the diversity of the customers and communities we serve, and to creating an inclusive and flexible workplace where all our colleagues can be themselves and succeed on merit.

Due to Covid this role is currently home based. Once we return to our offices, RM is committed to enabling flexible working in every shape and form to enable individuals to achieve their best in a place and way that works for them. It is expected that you will have a nominated base RM office, with day to day working arrangements to be agreed with your manager.