Marketing Executive

Job content

Marketing Executive Based: Corsham, Wiltshire This role is working primarily with our sister company, Chalmers Gems Limited, and will be reporting into the Marketing Director. The business is in its second year and experiencing extraordinary growth - it is at a tipping point for scale. The role is a varied one and we need a full-time, dedicated Marketing Executive at Chalmers Gems who has a broad range of demonstrable skills and is keen to not only develop those and bring a keen talent to the business but to also learn new skills along the way. This is a mid-weight, experienced role and we would anticipate to back-fill the role within 6-12 month if we stay on track. This means we need someone capable of building on current processes and strategies in order to build a team. This is a very ambitious business, and you will be paramount to how quickly we can build this team. We see this hire as the person to eventually be running a Team. You can expect to be looking after the following things with lots of room to be yourself and bring on your own game Campaign Planning & Roll-Out Social Media Management (Currently FB, Insta & just starting Pinterest) Creative Asset Development Digital Advertising Product Development – working with the team on merchandising Research – product & market Copy Writing – crucial part of creating marketing assets Social Media Live Event Support Ensure SEO is optimal (when is it ever?) As a small, emerging organisation we have a HUGE potential to make a dent in a billion $ industry as the business is founded by a leading, established individual in the market. Already making headway we need someone who has a strong work ethic (like the business owners) to take over, build-on & backfill the marketing tasks currently being undertaken by one of the Founders so as to free up their time to work on scaling the business and product development. This is how we plan to build the business Responsibilities In this key, vital role, you’ll need to: communicate with target audiences and build and develop customer relationships We already have a tried & tested successful structure & formula so its building on that help with marketing plans, develop & be responsible for the Digital Advertising budget, direct marketing (specifically our successful emails) and develop new digital in-roads support the Founders in delivering agreed activities – whatever they might look like in the future & you would have an input on them work closely with the product team to enable clear roll-out of the marketing write and proofread marketing copy for all campaigns – we currently do 6 per week & this is CRUCIAL to the role so if you are not a wordsmith this isn’t the role for you. produce creative content, including all campaign material & blog posts We use online tools such as CANVA to make creative simple Blog posts are super simple and a fun engagement tool run social media channels Facebook & Instagram to enhance audience engagement - from a Marketing & interactive perspective source and secure Social Media partnerships – we are looking to build an influencer & demonstrator programme maintain and update customer databases (pretty standard stuff) evaluate and review marketing campaigns, advertising and SEO to make sure the correct mediums are being used and campaigns are effective track marketing performance and return on investment and prepare reports for management when needed (we won’t bog you down in unnecessary admin) oversee and manage the marketing budget. You’ll get pocket money to throw online and see what happens. Salary £23,000 to £26,000 This should be a busy but fun role. We are working it out as we go but have some well-oiled tried and tested mainstays which we are sure can be improved upon. You can make this role what you want from a job with the ability to bring in fresh and new, exciting ways of doing things In order to apply, we would like to you to show us a CV that demonstrates a Degree or vocational Diploma in something relevant to the role (you can creatively shoe-horn something in), but more importantly, show us that you have at least 3 years’ experience in Digital Marketing and are a digital ninja when it comes to online tools. You will work alongside The Marketing Director in our Corsham office to start with, with some working-from-home flexibility.