Marketing Executive (CRM)

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At Sykes Cottages, we are experiencing a significant increase in bookings, due to a huge surge in demand for UK holidays. We are expanding our Marketing team to meet this high demand, with the best and brightest local talent.

_Hybrid working available!!_
**
Joining our wider Marketing department, we are now seeking our newest CRM Executive to join our dedicated CRM team at our Chester head office.Our newest addition will be responsible for creating and managing multichannel (including email, SMS, DM and push) and automated marketing programmes targeted at holidaymakers. Your role will be responsible for creating consumer communications and journeys, predominantly using email, as well as improving the engagement and conversion rate of the communications within these journeys. You will work across the brands within the Sykes Group, including Sykes Holiday Cottages and our sister brands, taking accountability for the execution and effectiveness of consumer focussed CRM campaigns.

This is the perfect opportunity for a creative-minded CRM Executive to join a multi-skilled team of likeminded marketing professionals and have the opportunity to work on new initiatives for the CRM team as part of an award-winning department at Sykes Cottages.

The ideal candidate will have the following key skill:
Essential to have:

• Previous commercial experience in a CRM executive role
• Management of CRM campaigns, from taking an initial brief to delivery of the campaign process and creating follow-up reports to measure the success of the campaign against objectives
• Experience of planning and implementing test activity through multiple channels
• Experience of working on multi-channel campaigns, including email and other digital activity
• Digesting marketing data and using this to optimise campaigns, create reports and convey meaningful and useful commercial information
• Managing key stakeholders at different levels of seniority within the business
• Experience of managing, building and deploying activity through an email service provider
• Good level of Excel skills (at least intermediate)

Nice to have:

• Experience of working in the travel industry
• Experience of using a CRM platform
• Experience of using Salesforce, Marketing Cloud
• Experience of working within a fast-paced environment

As our newest CRM Executive you will be responsible for the following areas of accountability:

CRM Campaigns

• Participating in the delivery of CRM campaigns directed at holidaymakers, working from an initial brief, ensuring delivery of key tasks on deadline and the overall success of the campaign
• Conducting follow-up analysis of campaigns to evaluate success, any opportunities for improvement and the return on investment of budget
• Creating and maintaining processes around campaign activity
• Auditing campaigns to ensure they are deploying according to the expected rules
• Reviewing competitor activity

Project Management and collaboration

• Prioritising work with other stakeholders in accordance with the CRM plan
• Networking internally and developing strong working relationships with colleagues within and outside of marketing to ensure alignment and collaboration

Leadership

• Identify, share and spread best practice throughout the business and demonstrate excellent team work.
• Communicating effectively and influencing key stakeholders across the business, both internal and externally such as suppliers, HOD’s, Directors etc.
• Embrace and drive innovation with the ability to think outside the box
• Consistently demonstrate passion for the business and the role
• Show confidence and conviction with decision making taking full responsibility for your actions and outcomes.

Personal Management

• Self-starter, who is motivated and thrives on a challenge
• Effectively manage own time, resources and journey plans to achieve maximum efficiency and productivity
• Role models values, philosophy and business goals and objectives
• Constantly seeks out opportunities for self-development and remains coachable at all times

Hybrid Working: Sykes Cottages are proud to support hybrid-working across the business with a mixture or remote and office working available and will be discussed at interview

Job Types: Full-time, Permanent

Salary: Up to £25,000.00 per year

Benefits:

• Additional leave
• Bike to work scheme
• Casual dress
• Company events
• Company pension
• Employee discount
• Gym membership
• Life insurance
• Private medical insurance
• Referral programme
• Store discounts
• Wellness programmes

Schedule:

• Monday to Friday

Education:

• Bachelor’s (preferred)

Experience:

• Marketing: 1 year (preferred)

Work remotely:

• Yes