Marketing & Communications Officer

☞ National Galleries Scotland

View: 109

Update day: 04-06-2024

Location: Edinburgh Scotland

Category: Marketing / PR

Industry: Non-profit NGO

Job type: Full-time

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Job content

Details:

Location:

Edinburgh

Category:

Administration
Marketing
Press/PR

Salary:

£29,816 - £32,645

Contract type:

Contract Contract

Hours:

Full time

Telephone:

01316246281
Marketing & Communications Officer
Job Summary

This is an exciting opportunity for an individual who thrives on creating audience-focused and engaging marketing and communications content. The ideal candidate will be creative, highly organised and keen to play a key role in a major capital project to deliver a suite of new spaces for the National Galleries of Scotland’s renowned collection of Scottish art.



The Scottish National Gallery Project is transforming the way Scottish art will be shown in our galleries and experienced by our visitors. New exhibition spaces directly accessible from Princes Street Gardens will provide a light-filled new home for the Galleries’ unrivalled collection of Scottish art, raising its profile for visitors from all over the world.

The first phase of the Scottish National Gallery Project was completed in 2019. This included a new entrance area in East Princes Street Gardens, a new café, refurbished restaurant and shop, an extensive sandstone terrace, and new landscaping and paths to improve access to the gardens and the Galleries. Work is now focused on delivering the stunning new gallery spaces where the artwork will be displayed.

This role will play a key part in helping devise and deliver on the marketing and communications plans for the project as it moves toward completion. Work will include media relations, creating social media content and marketing collateral, assisting with a wayfinding strategy for the new galleries and devising internal communications approaches and content. The post holder will also provide rota cover for the NGS press office, responding to enquires and arranging visits for media across all NGS sites.

Key responsibilities

  • Plan and implement communications campaigns and marketing collateral in line with agreed plans and timelines for the Scottish National Gallery Project.

  • Create engaging content for the web, social media, e-bulletins, intranet and internal briefings which helps to build anticipation and excitement and communicates the functional aspects of the development work to both external and internal audiences.

  • Plan and implement media relations: writing press releases and identifying opportunities for news stories, interviews, features and photo-opportunities with target audiences in mind; managing reactive press enquiries in line with project aims.

  • Work with Marketing colleagues and external agencies to deliver an integrated marketing campaign to attract visitors to the new spaces once they open.

  • Contribute to the planning and delivery of opening launch events.

  • Plan and deliver internal engagement activities and internal communications for the project, considering the needs of different colleague groups and working with key stakeholders as required.

  • Work with Marketing and Communications colleagues to assist with the implementation of wayfinding for the project.

  • Report on results of all marketing and communications activities internally and externally; this includes but is not limited to digital metrics, sentiment, media coverage, campaign results and footfall.

  • Rota management of the general media enquiry mailbox; this includes responding to requests for information and arranging photography and filming visits across all NGS sites, distributing daily press cuttings. The postholder will also provide occasional cover for the internal communications mailbox.
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Deadline: 19-07-2024

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