Job type: Full-time, Permanent

Salary: £40,071 a year

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In this role you’ll provide communications and marketing leadership, advice and guidance for fundraising, supporter recruitment and our annual blossom campaign. You’ll be responsible for providing an integrated communications and marketing strategy and an effective cross-directorate plan to meet organisational objectives and targets. Working as part of our communications and marketing team, and with leaders across the organisation, you’ll play your part in helping us to continue to bring in vital income that means we can look after special places for everyone, for ever.

Internally this role is known as: Communications & Marketing Lead

What it’s like to work here:You’ll be one of five Communications and Marketing Leads, working closely with experts across the National Trust’s Communications & Marketing (C&M) directorate to co-ordinate activity in support of organisational objectives and aligned to our audience plan. Working with other members of the planning and operations team, you will identify opportunities to bring activity together in a way that makes sense for our audiences and delivers activity efficiently and effectively.

This post is contractually based at our head office in Swindon but is currently working from home. Over time, we will return to working from the office, our properties, or regional hubs but this is unlikely to exceed an average of one day per week. There will be an opportunity to explore and agree remote working arrangements which strike the right balance for you and the Trust


What you’ll be doing:You will be the link between fundraising, supporter recruitment and communications and marketing. You will be a credible authority on the use of different communications and marketing channels. You will use this knowledge to influence and advise colleagues on how best to achieve their needs and objectives/targets.

You will be a strategic partner, working collaboratively with teams across communications and marketing. You will bring together the right virtual teams to deliver for your areas of the organisation, working with the rest of the team to identify opportunities to work together.

You’ll also be accountable for planning and co-ordinating one of our largest seasonal campaigns, Blossom.

You may come from an Account Director/Senior Account Manager role, or work in-house in a Business Partner or integrated planner type role at another charity, commercial or relatable organisation. You’ll report directly to the Head of Planning and Operations for Communications and Marketing.


  • Who we’re looking forVery strong problem-solver with a collaborative delivery-focused mentality
  • Audience-focused, multi-channel planner, able to work across communications and marketing to create the right mix for different objectives
  • Good presentation skills and ability to communicate
  • Strong facilitation and project management skills
  • Strong understanding of driving positive ROI
  • Ability to make data/results-based decisions and recommendations
  • Ability to build excellent working relationships with a range of internal and external stakeholders at all levels
  • Willing to make decisions and challenge effectively
  • Ability to nurture broader teams to deliver the best for the organisation
  • Experience of delivering strategy through marketing communications

The packageBenefits for working at the National Trust:

  • Flexible working whenever possible
  • Free parking at most locations
  • Discounts in high street stores, cinemas, National Trust properties and cafes.
  • Free entry to our properties for you, a guest and your children (under 18)
  • Generous annual leave
  • Subsidised health cash plan
  • Free 24-hour support service
  • Substantial pension scheme of up to 10% basic salary
  • Training & Development tailored to you
  • Up to 5 days of paid volunteering for you.

Requirements :Compliance.Eligibility to Work in the UK
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Deadline: 26-07-2024

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