Marketing Automation & Field Manager

Marketing Automation & Field Manager

Vodafone Automotive is an undisputed leader in safety and security services in the mobility space thanks to a product portfolio covering from electronic devices design and production to the cross countries service delivery. Vodafone Automotive is part the Vodafone Business and it is a multinational company based in Italy.

Role Purpose:

• To deliver an effective external digital communications strategy that helps increase revenue and awareness of Automotive globally.
• To lead and execute the French marketing plan for Vodafone’s IoT automotive business, in line with the global automotive and IoT strategy.
• To deliver effective external and internal communications at a local level that help to increase revenue and awareness of automotive across all market segments within the region.
• To establish Vodafone IoT automotive as a market leader in France.

With us you will:

• Drive campaign management & marketing automation: engineering the ability to reach, engage and acquire the most appropriate prospects for our SVR and fleet business; acting as the marketing SPOC for automotive for the implementation of marketing automation via website/inbound management and outbound campaigns.
• Execute the local marketing plan for the French automotive business, in conjunction with the Sales Managers, aligning with global marketing and regional business strategies.
• Support sales team to deliver consistent and accurate messaging and content to both existing partners and potential customers as well as supporting business development team with tools for regional & local solution promotional launches.
• Identify suitable stories to share through PR and works with global and local PR teams in Vodafone to execute.
• Manage the local marketing budget, and apply it for effective internal and external communication, helping to drive revenue and awareness across all market segments in the country.

Apply if you have:

• Ability to develop a lead generation marketing strategy to support sales with revenue, working with internal & external stakeholders to develop marketing automation capability.
• Experience in leading and implementing Marketing strategies for complex solutions in an international B2B and B2C environment across different channels.
• Ability to deliver world class marketing communications that drive awareness and generate demand for Vodafone Automotive solutions - internally and externally- across channels.
• Able to work under time pressures and deadlines. Self-starter, able to plan, organise, communicate and execute projects on time. Ability to provide feedback and effect change for process improvement and optimisation.
• Ability to manage variety of stakeholders at all levels. Build relationships, educate and influence local customers, channels and partners as well as internal stakeholders.

Technical / professional skills and qualifications:

• French native or extremely fluent, fluent in English
• A degree or equivalent marketing qualification
• Experienced Marketer with a proven track record of using digital channels to drive demand - marketing automation, field marketing, account-based marketing
• Experience in developing and implementing Marketing Communications strategies in an international B2B and B2C environment
• Strong planning and delivery skills

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