Marketing Assistant Apprentice

As part of the Make Their Day Florist team, the Marketing Assistant will contribute to the implementation of the marketing strategy and plans. We value your ideas and knowledge.

Our Marketing Assistant will be responsible for delivering day-to-day marketing activities across a multitude of platforms, channels and systems that are essential to the marketing function and activities of Make Their Day Florist.

Our Marketing Assistant will be trained to deliver customer focused marketing activities that drive the demand for our products and services through awareness raising.

• Market research for the different facets of the business, identifying who the target customer is and what they want, promoting our products and services in different ways and places
• Creating, editing, and publishing content on social media, for printed material, updating our website and electronic devices for use in the shop e.g., preparing and maintaining a digital wedding brochure
• Monitoring and evaluating marketing delivery effectiveness by using data collected from the shop as well as using content management software
• Managing the cataloguing of digital and offline marketing assets so that other team members can find and use them. Monitoring marketing expenditure
• Implementing marketing activities e.g. organising workshops and events. Communication with internal and external stakeholders
• In their daily work, a Marketing Assistant interacts with a wide range of internal colleagues and external marketing suppliers
• The role is likely to be primarily shop-based, although some time may be spent away from the shop in meetings with external marketing suppliers, marketing research suppliers, attending workshops and events, visiting clients, trade shows, or supporting research activities

• Proficient in Microsoft Office
• Excellent numeracy and literacy
• Proficient in social media and how to target an audience
• Willing to learn new skills and apply them in a different ways

• Excellent communication skills
• Personable
• Trustworthy
• Have creative flair

• 5 GCSE’s A*-C (4-9) or equivalent, including English, Maths and IT

• Possible permanent position upon completion of apprenticeship

• This is a new position, and the candidate needs to be able to work independently without a role model, but under guidance.
• Holiday entitlement: Standard (28 days) including Bank Holidays
• Staff benefits: we are a small, but expanding, supportive team of part time assistants

Marketing Assistant Standard