Marketing and BD Manager

Eversheds Sutherland’s Marketing Team

The Eversheds Sutherland Marketing Team operates and supports our business around the globe. We are a dynamic, diverse and driven group of individuals, who together excel at what we do. Join us if you thrive in an environment where you are genuinely empowered to lead and deliver on highly strategic and innovative client-facing programmes and projects. You will be dealing with some of the world’s top business names working alongside some of the world’s leading lawyers, exploiting your professional knowledge and experience.

Whether you are based in Dubai, Hong Kong, Hamburg, Paris or London, we work as one integrated international team, delivering excellence.

Main Purpose of Role

We require a highly professional and energetic marketing professional who thrives in an environment where you are genuinely empowered to deliver strategic and innovative client-facing programmes and projects.

The role is fast-paced, with high expectations of achieving measurable success in supporting client conversations, consideration and revenue generation. There is considerable time spent working with Partners, requiring effective preparation, insight and time management to ensure we drive value into every interaction and output.

In this role, you will be working with the Senior Manager on all aspects of BD and content-led campaigns for our competition, trade and financial services product groups. You will work as a key part of the wider Company Commercial marketing team, drawing-in and working on, key campaigns and activities relevant to the practice group, alongside others Practice/Sector/In-Country teams on firmwide projects.

This is also a role focusing on international and UK domestic markets. It requires a global outlook and ability to work with others on structuring and delivering activities, content and conversations across borders and to measurable KPIs and targets.

The role requires you to develop a deep understanding of the issues being faced in specified markets, using that knowhow to identify opportunities to develop our firm’s profile and open revenue opportunities.

You will be dealing with some of the world’s biggest and most successful businesses, working alongside some of the world’s leading practitioners, exploiting your knowledge and experience to consistently challenge and raise our marketing standards.

Primary accountabilities and responsibilities of the Role:

• Working with the Senior Marketing Manager and relevant partner stakeholders to drive forward the client relationship and business development strategy.
• Support in the development, implementation and delivery of campaigns using the full range of routes to market.
• Developing tailored proposals and pitches.
• Compiling legal directory submissions and other data for league tables etc
• Providing business intelligence on key competitors and marketplace trends, identifying ways of gaining a competitive advantage in the market.
• Working collaboratively with other support functions to provide a seamless service to the business.
• Supporting other marketing departments and firm wide initiatives, as required.
• Challenge traditional marketing techniques and embracing technology and cutting-edge approaches to drive connectivity with our client base

Capabilities, knowledge and experience requirements:

• Experienced in marketing, communications, business development in a legal or professional services environment is essential.
• Ability to influence stakeholders at all levels across multiple jurisdictions
• Able to think and act globally in a professional services environment
• Strong written and oral communications skills, with excellent attention to detail
• Coaching and influencing – to supervise the work of more junior team members in delivering on elements of the marketing activities in the sector
• Strong organisational and time management skills to manage a busy workload
• Excellent operational planning, execution and follow-up of the complete range of marketing communication channels experience
• Innovative thinking to challenge existing marketing communications activity, bringing best practice from previous experience
• A superb track record of delivering, or supporting the delivery of marketing and business development plans, campaigns and initiatives. This will include, but is not limited to:

• large-scale strategic events;
• Client development programs
• Target identification
• Market segmentation and development; and pitch management.

• A demonstrable commercial mindset, with experience of prioritising the right activities that deliver value to our business.
• Experience using Interaction CRM and Collaborate is desirable