Market Research Analyst

View: 103

Update day: 07-05-2024

Location: Redditch West Midlands

Category: Other

Industry: Retail

Job type: Full-time

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Job content

Here at Halfords we’re recruiting for a Market Research Analyst to work as part of our group customer team. As our Market Research Analyst you’ll:

Script, analyse and present findings from quantitative market research surveys, delivering actionable customer insight - using customer feedback to define and shape propositions and identify opportunities for Halfords
Work cross functionally with category, marketing, digital, and strategy teams to deliver customer insight that answers business questions
With the support of the Customer Insight Manager recommend the right approach to answer business questions and understand different market research techniques
Support the Customer Insight Manager in ensuring our customer panel programme is set up correctly and used to full potential across the business
Lead our brand tracking programme alongside agency provider, ensuring the outputs are understood by the business
Understand best practice in research methodology and keep up to date with trends, new technology and competitor advances in this area

Your experience & skills/qualifications:

At least 2 years of market research experience either from agency or client side
First hand experience of scripting and analysing quantitative surveys
Ability to present back insights clearly to non-technical audiences
High levels of competence with Excel & PowerPoint
Ability to manage multiple partners, prioritise and deliver to tight deadlines
Understanding of retail - ideally from first hand retail experience in previous role/projects

Your qualities

Passion for customer and constantly curious
Love of retail
Can-do attitude and the determination to achieve results
Hands-on self-starter with the combination of analytic and commercial skills to work out what needs doing and then act upon it
Strong communication skills and the ability to translate complex ideas into easily understood insights and recommendations
Enjoys working at pace in a fast moving and constantly changing environment
Adept at managing multiple concurrent projects and able to prioritise workload accordingly
Enjoys questioning the status quo, persistently digging deep into data and insight available to find answers and recommend positive change; interested in new technologies and techniques
Productive team member, collaborating effectively with all teams and at all levels of the organisation, who can see how insight can add value to CRM, the broader marketing team and overall business strategy
An evangelist for customer and our relationships with them, obsessed about delivering the right message at the right time and with the right content
Possession of level of gravitas - able to influence senior stakeholders

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