Internal Communications and Engagement Co-ordinator

Working with the internal Engagement Officer and other members of the
Media, Communications and Events team, to deliver internal
communications to students and staff, increase engagement and support
the delivery of the University’s strategic plan and vision.

The post-holder will need to have excellent writing and storytelling skills,
innovative thinking and be digitally and technically savvy. The post holder
will also need to be able to advise at a senior level as this role involves
close working with the Vice-Chancellor, Executive team and senior leaders
across the University.
.

Key
Responsibilities
and
Accountabilities:

• To work with the Head of Communications, Internal Engagement

officer and other members of the Media, Communications and Events
team to deliver internal communications strategic and campaigns to
University staff and current students. .

• To work with the Executive team (particularly the COO), deans and key

departments (including Student Journey, Estates and Facilities,
Student Journey and the Students Union) to produce timely and
effective communications on all corporate projects and activity –
including organizational-wide messages, performance and
organizational change.

• Support the Internal Communications Officer in the management and

coordination of all internal communication platforms for staff and
students – including two intranet sites (US Online and About US);
digital screens around campus; weekly newsletters; posters and other
signage across campus.

• Identify newsworthy content for multiple channels that increases

engagement and supports business objectives - ensuring content is of
high quality and in the style and tone best suited to effectively reach
the relevant audience.

• Take responsibility for website content management systems and CRM

systems, ensuring digital skills are kept up to date, in line with
emerging technologies, and that new platforms and approaches are
used appropriately.

• Work creatively to increase internal engagement, including supporting

the Internal Engagement Officer to trial new platforms and
technologies.

• Act as a point of entry into the internal communications team,

monitoring the shared inbox and highlighting / escalating queries within
the wider team as appropriate.

• Use evaluation metrics to track input and reach of strategies and

content.

• Deputise for Internal Engagement Officer as required.

• Support other projects across the wider team for example the delivery

of corporate events or producing content for external audiences.

Special
Circumstances:

May be required to work unsocial hours when required.

University of Sunderland
Role Profile
Part 2

Part 2A: Essential and Desirable Criteria

Essential
Qualifications and Professional Memberships:

• Qualified to degree level and / or proven and relevant experience of

working in the news media or internal communications

Knowledge and Experience:

• Experience of successfully working on strategic internal

communications and / or media relations

• Good knowledge of news and current affairs

• High level of media literacy including online content management,

social media and evaluation tools

• Project management skills

• Experience of building relationships with a variety of stakeholders and

partners

• Understanding of strategic campaign models and experience and/or

understanding of using insight and evaluation to achieve outcomes

• Ability to work effectively independently and as a supportive member of

a busy team

• Attention to detail and the ability to manage and prioritise multiple

projects

• Energy, enthusiasm and resilience to pressure

• Resourceful and flexible approach

• Ability to work to deadlines
  

Desirable
Qualifications and Professional Memberships:

• Educated to Degree level or equivalent

• Relevant journalism or communications qualification
  

Part 2B: Key Competencies

Competencies are
assessed at the
interview/selection
testing stage

COMMUNICATION
Oral communication
The role holder is required to, understand and convey straightforward
information in a clear and accurate manner and and convey information
which needs careful explanation or interpretation to help others understand,
taking into account what to communicate and how best to convey the
information to others. Occasionally is required to, understand and convey
complex conceptual ideas or complex information which may be highly
detailed, technical or specialist.

Written or electronic communication and visual media
The role holder is required to, understand and convey straightforward
information in a clear and accurate manner and convey information which
needs careful explanation or interpretation to help others understand, taking
into account what to communicate and how best to convey the information to
others. Required to, understand and convey complex conceptual ideas or
complex information which may be highly detailed, technical or specialist.

SERVICE DELIVERY
The role holder is required to deal with internal or external contacts where
the service is usually initiated by the role holder, working within the
organisation’s overall procedures or policies OR proactively seek to explore
and understand customers’ needs; adapt the service accordingly to ensure
the usefulness or appropriateness and quality of service (content, time,
accuracy, level of information, cost).

DECISION-MAKING PROCESSES AND OUTCOMES
The role holder is required to take independent decisions that have a
moderate impact. The role holder is required to be party to some
collaborative decisions; work with others to reach an optimal conclusion that
have a significant impact. The role holder is required to provide advice or
input to contribute to the decision-making of others that has a significant
impact.

KNOWLEDGE AND EXPERIENCE
The role holder is required to apply working knowledge of theory and
practice, sharing this knowledge with others as appropriate; demonstrate
continuous specialist development by acquiring relevant skills and
competencies.

INITIATIVE AND PROBLEM-SOLVING
The role holder is required to use initiative and creativity to resolve problems
where the optimal solution may not be immediately apparent but has to be
assessed by a process of reasoning, weighing up the pros and cons of
different approaches; identify and assess practical options; break the
problem down into component parts.

ANALYSIS AND RESEARCH
The role holder is required to analyse routine data or information using
predetermined procedures and gathering the information from standard
sources; work accurately to complete the task precisely as specified.

Date Completed:December 2022