Position: Entry level
Job type: Full-time
Job content
INFLUENCER & MARKETING EXECUTIVE Starkers Group are a well established Lingerie company with 3 wholly owned Brands (Tutti Rouge; JoJoe Collective and Brand X intimates) alongside an extensive Private Label business. We have been in this sector for over 25 years and are now entering a new phase of growth. We are expanding online and as part of this dynamic drive, there is an opportunity for an experienced and ambitious Marketing Executive to join our team. RESPONSIBILITIES. Manage and further grow an engaged audience over our social media platforms to increase brand awareness. A working knowledge of Social Media scheduling (we use Hootsuite) and Ads manager is required.Create and deliver marketing campaigns – predominantly though Social Media, to support promotional offers and new product launches.To engage with customers on Social Media and direct e mailCreate content and instigate regular and consistent brand focused delivery using Trello (or similar) to manage channels.Analyse and review all campaign and social media activity through Google Analytics, evaluating Return on investment (ROI) reports to present to The Directors and propose action plans based on the same.Have a working knowledge and understanding of Pay per click, implementation of keywords and measuring results.The ability to put together email campaigns/newsletters and SMS communications to our customers using Send In Blue. (Similar to Mailchimp) – training will be given.Influencer outreach – researching, evolving and establishing relationships with influencers/bloggers. Issuing the e-sign contract for fulfilment and monitoring the content of the poster analysing their impact.Blog posts to support the building of Brand Authority.To contribute to banners and campaign ideas on the website. The use of InDesign or Adobe Photoshop is essential.Supporting the Web-Tech partner with Marketing to website and cross integration.Implement strategies to increase traffic to the website, working with our SEO partner.Organise and co-ordinate photoshoots for the brand – up to 6 per year. KEY SKILLS.High proficiency in InDesign and Photoshop (Adobe suite products).Strong understanding of Google Analytics and PPC; Hootsuite ; Ads manager.Strong editing and writing skills suitable for each platform writing captivating copy along with effective storylines.Strong verbal communication skills for articulating ideas to colleagues.Organisational skills with the capacity to prioritise and work across multiple projects and platforms.Data analysis skills, being able to analyse your marketing, and draw conclusions from measuring your output.Experience of working with Shopify (The platform on which we sell all three brands) would be helpful but not essential. WHAT DO I NEED? You will already be working in a similar role and looking for a new challenge. You will have at least three years experience in this type of role. You will be driven to expand your brand audience. WHAT WE OFFER A modern and well appointed workspace. Opportunity to work in a business that is keen to grow, expand, and build global lingerie brands. Exposure to Brand owners and the opportunity to pitch your ideas and maybe take us in different directions. A progressive approach to implementation of new software and systems. Opportunity to manage your own budgets. Opportunity to engage with social media influencers. Opportunity for personal growth and promotion as the brands expand. AT INTERVIEW… At interview we would expect to see examples of previous campaigns and how you measured their success. We will ask you to do a presentation on our headline brand, Tutti Rouge ( including a SWOT analysis. This role is exciting and we look forward to hearing from you SALARY We are looking for high calibre applicants and would ask that you submit your salary requirements as part of your application. Take some time out, come and talk to us – lets see what the future holds
Deadline: 21-06-2024
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