Head of Performance Marketing

☞ Ark People Housing Care

View: 103

Update day: 11-06-2024

Location: Musselburgh Scotland

Category: Sales

Industry: Civic Social Organizations

Position: Director

Job type: Full-time

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Job content

East Lothian Support WorkersEarn Up to £21,028.162 x 37 hour posts available1 x 30 hour post availableREF: EL01/SWLooking for a Digital Marketing leadership role?One where you can have real impact with one of the UKs most recognisable brands?Look no further!As our Head of Performance Marketing you’ll take charge of driving the digital media strategy across our iconic brands, inspiring a lifetime of motoring and cycling for our customers!In this high profile position you’ll lead a high-performing team, collaborate with a variety of stakeholders, and make a tangible impact on our business transformation.Key Highlights
  • Lead a team of experts, leveraging data-driven insights to drive media planning, scale digital channels, and maximize profitability.
  • Own the strategic direction of performance marketing, optimizing customer acquisition and retention through effective cost management and ROI/LTV.
  • Collaborate with stakeholders aligning objectives, presenting analysis, and navigating large organizational dynamics.
  • Foster thought leadership and collaboration to develop agile strategies, test and learn, and innovative approaches to improve media ROI.
  • Build trust as a media expert, solving tough business problems, and delivering clear and tailored insights through written and oral presentations.
About You
  • Extensive experience of media and digital media experience, ideally in the retail industry or media agencies.
  • Demonstrate deep expertise across digital channels (paid search, affiliates, social, programmatic), understanding their role, optimizing ROI, and shaping the media mix.
  • Be an inspirational leader, adept at motivating teams and agencies to deliver their best while maintaining attention to detail and the bigger picture.
  • Possess a profound understanding of econometric modelling and ROI measurement.
  • Thrive in an agile environment, driving results through shorter sprints and adaptive planning.
  • Showcase a track record of impactful marketing efforts and innovation, collaborating cross-functionally and meeting deadlines.
  • Have experience in budgetary control, leading RFPs and pitches, team building, and test design for measuring business impact.
At Halfords, we offer a hybrid working model, with two days a week at our vibrant head office in Redditch Worcestershire.This is your chance to make an incredible impact within a dynamic industry-leading company. Join us and shape the future of motoring and cycling through innovative digital marketing strategies.Apply now to start your journey with Halfords!
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Deadline: 26-07-2024

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