Global Senior Brand Manager, Wyoming

☞ Edrington

View: 102

Update day: 11-06-2024

Location: Glasgow Scotland

Category: Marketing / PR

Industry:

Salary: £48,800 - £61,000 a year

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Job content

Requisition Id:1633
Location:Glasgow, Scotland, GB, G1 3DN
About Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Remuneration and Package

  • Salary range: £48,800.00, - £61,000.00
  • Contract: Permanent
  • 37 days holiday + 4 Giving More Days
  • Attractive pension
  • Share reward scheme
  • Flexible working
  • Global wellbeing programme
  • Product Allowance
Position Summary

The Global Senior Brand Manager – NPD & Innovation will form part of a new global team that will fully integrate the brand into the business, develop & implement the first global brand strategy and build a long-term Ultra-premium + American Whiskey portfolio, aligned to the Edrington premiumisation strategy. This brand has bold ambitions to become a top 5 American prestige brand in 5 years through leveraging the brands genuine & distinctive sense of place.

The Senior Brand Manager (NPD & Innovation) position is a critical role in the delivery of the Wyoming brand strategy, leading the development and launch of an ultra-premium + Wyoming product portfolio including the future development of the prestige $500+ Halo offering. The role will review the Portfolio strategy & ensure that the proposition and messaging behind each new product or product family is of the highest possible standard and that all key stakeholders & markets receive best in class communications.
Job Description

Reporting to the Global Head of Marketing – Wyoming Whiskey & Partnership Brands, key responsibilities:

  • Maintain a strong awareness and understanding of evolving consumer trends affecting the brand/category (and wider luxury sector), including consumer typologies, needs, occasions, drivers and channels.
  • The SBM will lead the Product portfolio & Innovation strategy to ensure the brand has the optimum product offering to address Consumer Insights & needs & commercial targets through a global lens.
  • Develop a long-term NPD & innovation plan (5 years +) working with the creative SBM & ABM to leverage brand positioning & meaningful Wyoming partnerships for future pipeline.
  • Manage all NPD projects from Idea Capture through Business Case, Design Freeze and Launch as required. Development of all packaging requirements, working in close collaboration with the Brands Packaging team and US Partnership Brands team within agreed brand guidelines.
  • Work closely with Whisky Maker to ensure the development of our future liquid needs in accordance with innovation plans & foster close links between liquid, story, messaging, and overall product proposition.
  • Management and development of assets, materials, and tools to help markets successfully launch and maintain products, ensuring that global launches are coordinated closely for the most aligned and impactful introduction. Focus should be on developing those assets and materials for prestige products, ensuring that they are befitting of the value of the products and deliver the brand positioning.
  • Deliver profit enhancing innovation, facilitating the move to ultra-premium / prestige in line with the allocated budget spend.
  • Lead, coach and develop Assistant Brand Manager to ensure timely delivery of all innovation projects on time and to budget.
Skills and Experience

The successful applicant will be degree educated/have experience commensurate with this level of role, with experience in Alcobev/FMCG Marketing of food/drink innovation and have several years of NPD experience, demonstrating strategic thinking & Insight based. Strong project management skills and a collaborative style working at a global, regional, and local level are essential. A good understanding of P&L. Strong organisational skills with a resilient, positive attitude. Ideally experienced working with a spirit brands or luxury brands.
Employee value proposition

At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.
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Deadline: 26-07-2024

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