Global Marketing Manager- Long Acting Market Transformation

Site Name: UK - London - Brentford
Posted Date: May 7 2024
We’re excited to be moving to our vibrant new home on New Oxford Street in central London from the end of June 2024. At GSK HQ, we’re building an energising space where we can connect, collaborate and get ahead of disease together. Designed especially for us, it’ll be one of the healthiest workplaces in the world, with best-in-class tech and bright, light spaces to help us thrive.

Global Marketing Manager- Long Acting Market Transformation – ViiV Healthcare

Location: UK, GSK House

‘We’re moving towards a more sustainable future with our new headquarters. With better public transport links and proximity to world-class science and technology institutions, we’re excited for our move to the vicinity of Earnshaw Street, London WC1A (“the New HQ”) by end H1 2024.’

Job Purpose

ViiV have a bold ambition to end the HIV epidemic and believe that new long-acting therapies can transcend perceptions of therapies today to transform the market. Whilst ‘brand building’ will grow market share of our medicines today, the Long acting (LA) market transformation team will look to accelerate a more receptive external environment, one that recognizes and values the broader benefits of LA treatment and PrEP to support our future pipeline.

This business-critical and exciting role will give you the opportunity to support delivery of the vision and initiatives for ViiV that will grow the long-acting market for HIV medicines, positioning us for sustained global long-acting leadership.

In this role you will

• Play a role in defining strategic initiatives to the transform the HIV market and drive innovation.
• Develop assets and initiatives for key stakeholder groups including HCPs, people living with HIV and people who can benefit from PrEP aligned to the LA Market Transformation strategy
• Partner with the creative agency to brief, develop, and refine tactics aligned to business plan and meeting regional needs for optimized customer engagements

• Collaborate with broad stakeholders across Global, Regional, Medical, Market Access, Corporate Affairs and lead certain cross functional projects
• Determine appropriate metrics and key performance indicators to track and monitor the effectiveness of activities and make data-driven decisions to optimise
• Contribute towards a culture of accountability, ambition for patients and trust to do the right thing while pursing innovation

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Life sciences, Business, or Marketing
• Experience in the pharmaceutical industry or other relevant experience
• Works creatively and independently, with the passion and energy to drive what is needed
• Comfortable working through ambiguity and complexity in a fast-moving and exciting environment
• Strong commercial acumen with excellent communication and influencing skills
• Familiarity with ABPI code/ABPI commercial signatory

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• Experience in HIV or other specialty therapy area
• Breadth of marketing experience across LOC, regional and/or global including digital marketing
• Proven track record in leading high complexity projects to successful outcomes in a matrix environment
• Ability to identify emerging trends, and areas that benefit from change and innovation, including ideas that challenge the status quo.

Closing Date for Applications – 21st May 2024 (COB)

Please take a copy of the Job Description, as this will not be available post closure of the advert.
When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 39 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities. Having a diverse team and a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

ViiV is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV’s commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit ViiV’s Transparency Reporting For the Record site.