Global eCommerce Media Director

This person will be part of the global digital media team who work closely with regional media directors and media managers on the media planning and buying for digital in market. They will also need to form strong stakeholder relationships across Marketing EDGE as well as area and local market teams. They will need to work hand in hand with the global digital team at our media agencies to ensure that best practice and innovation is implemented and scaled effectively. They will also work closely with media partners.

This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• 
  Be the global expert on Commerce Media, creating digital media strategies that can be applied globally and adopted locally and be a senior stakeholder to categories and markets

• Partner with regional media directors and managers to ensure that local media requirements are captured, and digital media strategies are executed

• Partner closely with GSK Global, Regional and LOC eCommerce leads to develop integrated eCommerce plans

• Work closely with the agency global digital team to ensure that channel media buying is effective and efficient in line with media KPI’s including brand safety.

• Manage and lead specialist eCommerce Media Agencies

• Work alongside strategic media partners such as Google, Amazon and Walmart to develop and deliver media pillars that accelerate our overall digital performance

• Identify and maintain relationships with other media partners to identify additional value propositions and ensure they are working within our KPI frameworks

• Identify innovation opportunities for GSK within the channel and bring to wider Marketing EGDE team to ensure we are delivering the right digital media to accelerate our brand growth strategies

• Lead eCommerce as a growth driver, providing functional expertise into key projects which are designed to drive consistent growth in the organization (e.g. Repeatable Growth Model)

• Drive strategy and capabilities for “shoppable” brand media, including technology and partner innovation. Lead measurement and optimization framework for creative and media and improve agility in decision making.

• Working closely with the Digital Commerce team to partner with cross-regional omnichannel retailers on opportunities to define and deliver audience-first strategies and data-sharing relationships. Collaborate with regional teams on opportunities and best practices for local omnichannel retailers.

• 
  Planning, performance Media Model for Shopper: Scale Shopper performance media model to additional markets to drive performance and efficiencies Improve execution internally and with agencies through streamlined processes, best-in-class agency structures, improved analytics and cross-market KPIs.

• Develop learning agendas in conjunction with marketing excellence

Why you?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• 
  University Degree in Media, Marketing or Business

• Experience in Global Commerce Media

• Experience of managing and implementing global digital strategies at scale within digital media/marketing

• Experience of working in a global, highly matrixed organisation

• Experience of working at a global media agency/consultancy or working in an in-house role across multiple brands and markets

• Strong senior stakeholder relationship experience, with advanced communication skills

• Excellent presentation skills, with an ability to design and develop strategy and training for a broad, global audience

• Technical experience on digital Commerce platforms

• Good commercial and negotiation experience

• Demonstratable experience and relationships with global media partners at a senior level

• Proven track record of meeting business KPI’s

• Self-motivated and able to manage multiple projects to different stakeholder effectively

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• 
  MA Degree or postgraduate qualifications in Media, Marketing or Business

• Credentials or certifications within channel discipline would be an advantage

• Experience working with healthcare/consumer brands either agency or inhouse

Application Details:
Please take a copy of the Job Description, as this will not be available post closure of the advert.

When applying for this role, please submit a cover letter with your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information provided in your cover letter and CV will be used to assess your application.