Global Category Marketing Senior Manager

Job content

IDBS is a dynamic and innovative company providing purpose-built software solutions to address the data management challenges prominent across the BioPharma lifecycle and supply chain.Leveraging more than 30 years of experience in life science informatics, we are uniquely positioned to deliver a portfolio of innovative BioPharma knowledge management technologies to streamline the capture, analysis, reporting and sharing of data required to accelerate the next generation of life-changing therapies.Cloud-native and analytics-centric, our platforms enable customers in research, development, and manufacturing to efficiently and compliantly access critical data and insights to make faster, smarter decisions with greater confidence.IDBS serves thousands of users across hundreds of organizations around the globe. Our predominant customer base is Life Sciences and includes 23 of the top 25 pharmaceutical companies and more than 250 small and medium-sized pharma and BioPharma companies, CROs, CDMOs and CMOs.IDBS is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.Do you want to work in a dynamic marketing team?We are currently seeking a Global Category Marketing Senior Manager who will be responsible for developing and driving the delivery of effective marketing programs to ensure that IDBS presents a consistent leadership position that engages the BioPharma Process Development and Manufacturing market segment to deliver commercial success for our Polar and PIMS solutions.What we’ll get you doing:

• Create compelling awareness and lead generation activities to deliver measurable Marketing-influenced or -originated sales pipeline.
• Develop messaging and content that differentiates our products in the market and consistently communicates our value proposition throughout the customer journey and across all touchpoints.
• Ensure programs and tactics are structured, focused and project managed, working with multiple stakeholders within marketing and cross-functionally, to deliver required outcomes and consistency of message aligned with IDBS and Polar positioning.
• Define targets and review key metrics/KPIs on a regular cadence to track the effectiveness of programs providing necessary inputs to improve performance.
• Undertake research into industry trends, competitor analysis, customer’ pain points, and solution usage, including interviewing customers and KOLs.

Here is what success in this role looks like:

• Bachelor’s degree in science or related field
• Minimum 7+ years’ experience in Marketing or communications
• Demonstrable experience of successful omni-channel program delivery in life sciences (Pharma/Biotech) B2B Marketing
• Excellent verbal and written communication skills
• Strong project management experience and analysis and optimization of marketing program performance

It would be a plus if you also possess previous experience in:

• Understanding and passion for digital transformation opportunities and challenges across the BioPharma development and manufacturing value chain
• Experience of working effectively in a highly matrixed environment and on distributed, global teams, including collaborating with marketing, sales, product management, administration, and managers
• Ability to refine value propositions and translate into effective marketing copy and collateral that resonates throughout the customer journey

At IDBS we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for IDBS can provide.When you join us, you’ll also be joining Danaher’s global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, you’ll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.If you’ve ever wondered what’s within you, there’s no better time to find out.