Experiential Marketing Manager

Job content

What We’re Looking For

Gartner research and insights help business leaders make more effective decisions every day. Our Corporate Marketing team strives to understand the needs of the clients and communities we serve and design the most effective programs to meet those needs. This team accelerates sales activity by attracting, engaging, and converting leaders and their teams through the delivery of compelling Gartner insights, tools, and resources throughout the buyer journey.

Our Experiential Marketing team is tasked with creating programs that help convert prospects into clients through experiences that clearly demonstrate Gartner’s value proposition. The Experiential Marketing Manager is a highly collaborative, business-savvy, innovative professional who has solid experience in building marketing programs, enabling Sales, and driving business impact. You will be responsible for developing and executing a clearly defined strategy in a manner that drives revenue growth for the business.

Why You’ll Want To Come To Work

• Act as regional lead for program strategy and execution of core Experiential Marketing prospect engagement programs – virtual and in-person – which are designed to showcase the value of Gartner to highly qualified prospects.
• Work closely with regional Sales Operations and Sales leadership to enable the Sales organization to maximize their success with Experiential Marketing programs.
• Act as main point of contact for the salesforce within select regions (i.e., Europe).
• Ensure that requests for participation in marketing programs meet the qualification criteria and set clear expectations for these qualification requirements with all relevant stakeholders.
• Act as center of excellence (e.g., adapt program strategy to the region’s needs, lead Sales training, develop communications, support best practice execution, etc.).
• Work closely with other regional Experiential Marketing program leads to ensure consistent execution across regions and sharing of best practices globally.
• Partner with peers in Integrated and Digital Marketing teams to create a seamless experience in pre-event marketing campaigns and communications, onsite experiences (when in-person) and post-event communications.
• Execute programs for a portfolio of events/experiences throughout the year. Manage programs according to playbooks provided by global leads and act as the main point of contact for your region.
• Responsible for measurement and success of programs, including reporting, analysis, and interpretation of trends. Leverage the positive impact of the programs and continuously innovate to improve the prospect experience.
• Coordinate the needs of various stakeholders and ensure consistency and optimum utilization of Gartner resources (Analysts, budget, locations, etc.).
• Collaborate with key stakeholders including Sales leadership, Sales organization, Research & Advisory, Service Delivery, Conferences, and more, working cross-functionally to accomplish goals.
  

What You’ll Bring To The Team

• 5-8 years of business and/or marketing experience.
• Demonstrated business acumen; a track record of excellent performance meeting targets and objectives.
• Demonstrated experience partnering with, coaching, supporting and enabling Sales organizations.
• Experience executing multiple highly complex and/or strategic marketing programs and activities.
• Strong attention to detail, ability to work in a fast paced, changing environment and manage multiple projects simultaneously.
• Demonstrated ability to analyze complex issues and design appropriate solutions.
• Strong communication skills, including ability to tailor communication to audience to achieve desired results.
• Strong cross-functional collaboration acumen, working with multiple levels.
• Strong problem solving, strategic and critical thinking, analytical skills.
• Strong project management skills, event planning and organization skills.
  

The Ideal Candidate Will Be

• Self-starter – This individual must be adaptable, persuasive, tenacious, perceptive, and be able to respond appropriately to change. Ability to work in a fast-paced environment and work autonomously to manage and prioritize multiple tasks at one time.
• Detail-oriented – Pays attention to detail, self-QCs, makes a conscious effort to avoid mistakes and understand causes instead of just the effects. It shouldn’t be something that you have to work at.
• Project manager – Ability to coordinate efforts cross-functionally to achieve positive end results. Excellent project management and execution skills, with the ability to prioritize and meet deadlines.
• Collaborative - Demonstrated initiative and resourcefulness; Ability to build relationships and work well with multiple partners across the Global Marketing Team and with key stakeholders across the business.
• Communicator – Must have strong presentation and writing/editing skills. Able to write grammatically correct sentences in an engaging way. Have a content and strategy orientation to marketing.
• Intellectually Curious – Ability to understand qualitative and quantitative research, the market landscape, new thought leadership and transpose the concepts into simple, engaging messages. Synthesize competitive information on an ongoing basis to inform marketing strategy.
• Analytical – Ability to define problems, collect data, establish facts, and draw valid conclusions.
• Positive – Approaches work with a positive attitude; views challenges or setbacks as opportunities to learn, improve processes and strengthen working relationships.
  

Who are we?

Gartner delivers actionable, objective insight to executives and their teams. Our expert guidance and tools enable faster, smarter decisions and stronger performance on an organization’s most critical priorities. We’ve grown exponentially since our founding in 1979 and we’re proud to have nearly 16,000 associates globally that support our 14,000+ clients in more than 100 countries.

What makes Gartner a great place to work?

Our teams are composed of individuals from different geographies, cultures, religions, ethnicities, races, genders, sexual orientations, abilities and generations. We believe that a variety of experiences makes us stronger—as individuals, as communities and as an organization. That’s why we’re recognized worldwide as a great place to work year after year. We’ve been recognized by Fortune as one of the World’s Most Admired Companies, named a Best Place to Work for LGBTQ Equality by the Human Rights Campaign Corporate Equality Index and a Best Place to Work for Disability Inclusion by the Disability Equality Index. Looking for a place to turn your big ideas into reality? Join #LifeAtGartner

What We Offer

Our people are our most valuable asset, so we invest in them from Day 1. When you join our team, you’ll have access to a vast array of benefits to help you live your life well. These resources are designed to support your physical, financial and emotional well-being. We encourage continued personal and professional growth through ongoing learning and development opportunities. Our employee resource groups, charity match and volunteer programs keep you connected to your internal Gartner community and causes that matter to you.

The policy of Gartner is to provide equal employment opportunities to all applicants and employees without regard to race, color, creed, religion, sex, sexual orientation, gender identity, marital status, citizenship status, age, national origin, ancestry, disability, veteran status, or any other legally protected status and to affirmatively seek to advance the principles of equal employment opportunity.

Gartner is committed to being an Equal Opportunity Employer and offers opportunities to all job seekers, including job seekers with disabilities. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access the Company’s career webpage as a result of your disability. You may request reasonable accommodations by calling Human Resources at +1 (203) 964-0096 or by sending an email to ApplicantAccommodations@gartner.com.

Job Requisition ID:66611

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