Engagement & Marketing Officer - 37.5 Hours, Temporary 6 Months - Home Based Working

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Engagement & Marketing Officer - 37.5 Hours, Temporary 6 Months - Home Based Working
Alternative Futures Group is the North West’s largest Mental Health and Learning Disability charity.
With a strong track record of over 25 years, we work locally in the community and through our Treatment and Recovery Centres to provide a wide range of innovative and bespoke care services.
We have a vision to create a world where people control their lives. Here at AFG, we pride ourselves on helping the people we support to design, develop and ’own’ the support they receive by planning this with them; we support people to make informed choices and increase their own independence; and we support people to maintain their own health, wellbeing and living environment. These principles are really important to us.
As a ’values based’ employer, the people that work for us genuinely care about the people they support, and we are seeking likeminded people to join our AFG family. If you are passionate about working in Health and Social Care and have a real desire to make a positive difference to the lives of the people we support then we would love to hear from you.
At AFG we also recognise the contribution and value that our staff make. We would not be able to provide the life changing support that we do without people like you!
In return for your contribution we will support you throughout your career and we provide a wide range of employee benefits, career development and lifestyle support services to ensure that you too feel supported, fulfilled and valued from day one of your employment with us.

Job Purpose

To work alongside the Engagement & Marketing Manager in developing the employee engagement strategy and delivery plan, which is part of our overall People & Organisation Development strategy.
Working closely with the wider HR team, employee partnership forum and key stakeholders, you will contribute to our annual employee engagement activity. You’ll be part of the team responsible for measuring how we are doing through our KPIs and provide guidance on how we can continually improve.
You will contribute towards our communication and brand activity through dedicated media channels and provide consistent messaging internally to our workforce and externally to support AFG’s growth and development in the marketplace.
To act as AFG brand custodian and influence the way people look at our business and charitable purpose by bringing our digital, social, customer/public engagement, and communication capabilities together.

Key Accountabilities

Engagement
Help develop new and innovative ways to engage with our people including seeking and acting on their feedback to identify the most effective methods. Co-ordinate and produce monthly reports for all employee recognition programmes i.e. Bright Ideas suggestion scheme and Credit Where Credit’s Due. Assist with the organisation of regular engagement activity i.e. focus groups and engagement sessions. Provide guidance and advice to the employee partnership forum. Assist with the annual employee engagement survey cycle of activity including our full survey, pulse survey and action planning workshops. Provide support across the L&OD team in delivering our engagement events To support cultural change across AFG through the engagement and values work. Project work, as required, relating to engagement and values.
Marketing
Help to transform our communication culture through brand, tone, language and imagery, create a stimulating, positive and authentic communication in line with the values of our organisation. Assist with the management of internal and external communication for the Board, Executive Team and Business Divisions. Manage the day to day maintenance of AFG’s website, ensuring the content is relevant and up to date. Ensure all in-house and externally produced marketing materials are compliant with AFG branding guidelines. Produce internal and external communications, such as e-bulletins to Trustees and stakeholders. Develop, update and integrate use of Social Media Facebook, Twitter, Linkedin, Youtube, Instagram, Google+, Pinterest, Flickr, YouTube etc. Introduce and manage website and social media analytics. Support the development of webinars and podcasts utilising the AFG studio and photography equipment
Infection Control
All employees are required to be familiar with and comply with infection prevention and control policies relevant to their area of work.
Health & Safety
You have a legal responsibility not to endanger yourself, your fellow employees and others by your individual acts or omissions. The post holder is required to comply with the requirements of any policy or procedure issued in respect of minimizing the risk of injury or disease. All accidents must be reported to your Manager and in line with the general philosophy of the organisation.
Responsibilities common to all employees
Demonstrating good judgment and sound decision making by reflecting an appropriate situational awareness, understanding of context and making informed choice when reaching decisions. Leading and promoting initiatives that support our organisational aim to be socially and environmentally responsible. Leading and supporting initiatives/projects that promote AFG as a digitally enabled organisation. Establishing, maintaining and developing professional working relationships with colleagues and external partners. Contributing generally to the development of quality services. Upholding the values, mission and vision of AFG at all times. Adhering to AFG policies and procedures and to operate within the law at all times. Demonstrating continuous professional development, encouraging others to do the same and to operate within the AFG performance management framework. Working with Corporate teams effectively to ensure the best outcome for the people supported. Complying with Equality and Diversity policy. Complying with Code of Conduct. Working flexibly in accordance with organisational need. Travelling within the operational and business area of AFG. Acting with integrity, transparency and openness at all times.
Please read the person specification as this details the experience and skills required for this role.
This role is home-based. Travel within the North West of England will be required.
This Role is Band I as per our Banding Structure.
To view the Person Specification please click Here.