E-Commerce Activity Planning Manager

Job content

The Role:

We are looking for an experienced and highly motivated e-Commerce Activity Planning Manager to join our team. The successful candidate will be responsible for overseeing the planning, execution, and optimization of all digital activities across our websites and app. This individual will collaborate with cross-functional teams to ensure that all campaigns are aligned with business objectives, target audience, and brand guidelines.

• Develop and execute comprehensive website & app marketing plans that align with the company’s strategic goals, target audience, and brand positioning, considering key seasonal or topical events.
• Take an ‘App first’ approach when delivering digital campaigns and trading activity.
• Collaborate with internal teams (e.g., campaign, design, content, social media) to create effective campaigns that generate awareness, engagement, and conversions.
• Use data-driven insights to optimise website & app campaigns, measure performance & drive improvements and optimisations for current and future activity.
• Identify potential issues, troubleshoot problems, and provide timely resolutions to maintain momentum across the websites and app.
• Ensuring and managing the key deadlines for planning and building out the digital activity plans to meet the business’ scheduled timelines and holding the key teams to account to these dates.
• Working closely with eCommerce Implementation Executive to ensure that any briefs for assets going to the studio team are ready in time for any changes across the websites and app.
• Work with the digital trading & merchandising team to ensure that activity is executed on time and is in the right place at the right time and executed as per the plan.
• Taking a “test and learn” approach on new initiatives, creative and messaging across site & app.
• Planning and working with the relevant teams to build key landing pages across the site (e.g., Christmas, Black Friday) and to ensure the requirements of the business are met and executed to a high standard.
• Managing and communicating out our digital plans to the wider business and ensuring there is alignments across the board.
• Challenging plans, messaging and creative if they aren’t suitable for the website, app or wider digital team.
• Support the trade planning team with supplier funding activity.
• Work closely with multiple tech squads to implement improvements or new features across site & app
• Line management & development of eCommerce Implementation Executive including 1-2-1s, performance reviews, learning & development opportunities and objectives setting

The Person:

• Strong communication skills
• Excellent project management skills, with the ability to prioritise tasks & meet deadlines
• Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
• Confident supporting/standing in for senior management role when needed
• Ability to adapt to change in a fast-paced, dynamic environment.
• Strong presentation skills
• Ability to influence peers and management.
• Attention to detail
• 2 years’ experience of working in digital
• Experience of managing multiple promotions and campaigns
• Strong analytical skills and experience using data to inform decision-making
• Ability to work with design teams to achieve a common goal
• Experience of CMS platforms is desirable

???? We take your learning and development seriously and we will support your career

???? Stay healthy with staff discounts on qualifying Holland & Barrett store and online purchases

???? No one likes paying delivery charges, so we have free staff delivery on Holland & Barrett online purchases

???? Epic Extras gives you access to exclusive benefits, free advice and savings from a range of retailers and providers

???????? We all need a little help sometimes, so we offer an exclusive free employee assistance programme for confidential help and advice

???? Different Monthly incentives are available (varies in different stores)

✈️ Your wellbeing is paramount so you can get away and take 28 Days Holiday (pro - rata) per year

???? We have loads of Reward and Recognition Schemes, so your hard work and loyalty won’t go unnoticed