Director of Marketing

My client is a globally recognised Insurer who operates across several different lines of business. The business finds themselves in a unique position where they are building a brand new marketing team. This role will lead a dynamic team of new proactive marketing and communication professionals who will deliver a broad range of services to the businesses internal business functions, the Lloyd’s, commercial and specialty business units and to the businesses geographical field network.

Leadership responsibility:

• Leads the creation and implementation of the overall marketing and communications vision, strategy and plan to deliver corporate goals.
• Develop and run a clear and consistent marketing service proposition that supports the requirements of the International segment.
• Proactively develops and maintains first class relationships with internal stakeholders and leadership team to enable superior understanding and outcomes.
• Manages an effective marketing and communications function, continually developing and enhancing capability and talent in equal measure.
• Creates a high performing marketing and communications team through the attraction, development and retention of top talent.
• Monitors and measure the effectiveness of all marketing/communications activity through robust KPI’s to demonstrate ROI.
• Negotiates and manages the annual marketing budget and cost centre.

Strategy:

• Develops and oversees the delivery of a corporate communications strategy to build the organisation’s brand and reputation internally and externally.
• Responsible for brand management and communicating the businesses mission, message, strategies and values across all channels, internal and external.
• Ensures that the integrity of the brand is maintained and promoted at all times.
• Promote position as the industry’s thought leader through integrated campaigns including collateral, digital and social media, industry events and advertising/public relations.
• Identifies and effectively utilises a range of suitable channels and creative methodologies to deliver successful results including but not limited to digital marketing and leveraging full US resources as necessary.
• Ensures thoughtful, innovative and proactive internal communication across the business that informs, inspires and motivates our talent.

Skills and experience required:

• Leads with energy to inspire others.
• Strong track record in senior marketing positions, motivating and managing a high performing team.
• Proactive networker, builds great relationships internally and externally and at all levels.
• Capable of managing and working in a matrix environment and can adapt approach for effective use in multiple international markets.
• Ability to improve and develop function and work within existing parameters, while retaining an intellectually creative approach to seize opportunities to improve.
• Capable of galvanising the different business segments to deliver a joined up message that showcases us as the number one solutions provider.
• Knowledge of business-related software such as Salesforce and Marketo (or equivalent marketing automation programs).
• Media aware and trained.
• Typically more practical marketing, communications and PR experience, preferably in an insurance company or Broker but not critical.

If the idea of building a new team in one of the most recognised global insurers excites you then please apply now and I will be in touch shortly.

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