Digital Marketing Specialist

☞ Waters Corporation

View: 104

Update day: 11-06-2024

Location: Wilmslow North West

Category: Science Labor Marketing / PR R & D

Industry: Biotechnology Pharmaceuticals Electrical Electronic Manufacturing

Position: Entry level

Job type: Full-time

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Job content

Overview

Waters, the world’s leading specialty measurement company that cares about inclusion and diversity is seeking a Digital Marketing Specialist to support the very successful growth of our businesses across Europe North.The role can be based out of our UK or Sweden offices with the opportunity for flexible/remote working.

Waters deliver benefits through innovation and people that enable customer success in the life, materials and food sciences. People create the Waters difference. By engaging with our talented and diverse workforce we continuously evolve, develop and improve our products. We believe in delivering innovative technology and system solutions to our valued customers to enable their success.

As a member of the Demand Generation Team for Europe North , you will be in charge of managing and implementing the digital part of marketing campaigns for specific market areas.

You will guide the journey of our customers (potential and existing) through all digital channels to support demand generation for our geography in order to contribute to the business, educate them on our solutions and strengthen their perception of our brand.

In Order To Achieve This, You Will

Responsibilities
  • Develop the acquisition of new contacts to enrich our CRM, including through external channels.
  • Organise regional digital nurturing campaigns combining online and offline channels with a clear segmentation strategy.
  • Coordinate promotional actions supporting in-person events in collaboration with regional events marketing specialists.
  • Provide ad hoc support to the European digital team.
  • Analyse your actions to monitor the performance of your marketing campaigns against pre-defined KPIs in order to ensure regular reporting to your management.
Qualifications

In order to reach your objectives, you will call on the following skills:
  • You master the usage of various digital channels (including the software to implement them) such as email, web, webinars, social media marketing and social selling, display/programmatic advertising and you have experience and interest in writing content.
  • You excel in project management, you are an active team player as this will help you evolve in our international and multicultural organisation.
  • You have a can-do attitude, you are capable to understand our business challenges, to listen and advise your internal customers.
  • You are a result oriented person who places your customer at the core of your activities. You are organised, rigorous and pay attention to details.
  • You have a demonstrated experience in digital marketing, you are open-minded and eager to learn about our business and products. A technical/scientific degree would be a plus.
  • You are ideally familiar with Adobe Experience Cloud, Marketo, SalesForce and HTML.
  • Fluency in English is mandatory, any additional European languages are an advantage
Company Description

Waters Corporation (NYSE: WAT), the world’s leading specialty measurement company, has pioneered chromatography, mass spectrometry and thermal analysis innovations serving the life, materials, and food sciences for more than 60 years. With more than 7,000 employees worldwide, Waters operates directly in 35 countries, including 15 manufacturing facilities, with products available in more than 100 countries. Our team focuses on creating business advantages for laboratory-dependent organizations to enable significant advancement in healthcare delivery, environmental management, food safety, and water quality.

Working at Waters enables our employees to unlock the potential of their careers. Our global team is driven by purpose. We strive to be better, learn and improve every day in everything we do. We’re the problem solvers and innovators that aren’t afraid to take risks to transform the world of human health and well-being. We’re all in it together delivering benefit as one to provide the insights needed today in order to solve the challenges of tomorrow.
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Deadline: 26-07-2024

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